CTO Growth Realty Hired JLL for Zona Rosa Leasing
The firm tasked JLL with managing retail operations at the 768,000-square-foot Kansas City lifestyle center.
Updated on Sept. 24, 2026 in Retail
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CTO Growth Realty has appointed JLL to oversee retail leasing at Zona Rosa, a major lifestyle center in Kansas City. The property, situated at the intersection of I-29 and Barry Road, serves as a key commercial hub for the surrounding region.
Why it matters
The transition to a new leasing management team aims to introduce fresh retail concepts and strengthen the center's merchandising mix. This move aligns with broader development efforts to support the ongoing residential growth seen across the Northland submarket.
Zona Rosa encompasses 768,000 square feet of retail space anchored by brands including Dick's Sporting Goods, Barnes & Noble, DSW, and Sephora. The site is supported by 13,000 acres of new sewer infrastructure installed within the Northland submarket.
The players
CTO Growth Realty
This real estate investment trust recently acquired the Zona Rosa lifestyle center.
JLL
This global commercial real estate services firm manages leasing and property operations for major retail sites.
Sarah Norlander
She leads the JLL leasing team responsible for managing the Zona Rosa property.
The details
JLL has assigned its 10Twelve leasing group to manage the property and focus on curating a community-driven tenant mix. The team is tasked with optimizing the current retail footprint to better serve the expanding residential population in Kansas City.
Timeline
September 24, 2026: JLL announced the new retail leasing contract for Zona Rosa.
Market Landscape
The transition to a specialized leasing group reflects a wider industry shift toward curating lifestyle-focused tenant mixes to drive foot traffic. This strategy positions Zona Rosa to better compete with evolving retail formats that prioritize community-driven experiences.
Local shoppers and visitors can expect to see new retail brands and updated store concepts at the center in the coming months. These changes are intended to provide a more diverse mix of shopping and dining options for residents in the Northland area.
The takeaway
The addition of a dedicated leasing team signals a long-term commitment to upgrading the retail experience at a major Kansas City destination. Residents and shoppers should monitor the center for updates on new tenant arrivals and expanded service offerings.
Further reading
For more information on commercial development, see Retail.
Source note: This article includes information reported by Chain Store Age.
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