Missouri Adds World Wide Technology Patch to Basketball
World Wide Technology's logo will appear on Missouri men's and women's basketball jerseys and at Mizzou Arena.
Updated on Nov. 2, 2026 in Basketball
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The University of Missouri announced a jersey patch deal with World Wide Technology covering its men's and women's basketball programs. The agreement, facilitated by Learfield's Mizzou Sports Properties, extends an expanded partnership under which World Wide Technology becomes the school's official technology solutions partner of athletics.
Why it matters
The deal extends corporate sponsorship across Missouri's athletic programs, following a similar jersey patch agreement announced earlier in 2026 for football and Olympic sports. For Columbia, it adds a visible commercial partnership to the home basketball program as the 2026-27 season begins.
The announcement is a formal university sponsorship disclosure, with World Wide Technology's founding year (1990) and headquarters city (St. Louis) as the only quantifiable details provided. The deal's dollar value and duration were not disclosed.
The players
World Wide Technology
World Wide Technology is a technology solutions company founded in 1990 and headquartered in St. Louis, Missouri, which also holds naming rights to a NASCAR race track in Madison, Illinois.
Learfield's Mizzou Sports Properties
Learfield's Mizzou Sports Properties is the multimedia rights and sponsorship arm associated with the University of Missouri's athletic department that facilitated the agreement.
The details
World Wide Technology's logo will appear on all men's and women's basketball jerseys and on the court at Mizzou Arena. The agreement is part of an expanded partnership under which WWT becomes Missouri's official technology solutions partner of athletics, and WWT also holds naming rights to a NASCAR track in Madison, Illinois.
Timeline
Earlier in 2026: Missouri announced a jersey patch deal for football and Olympic sports.
November 2, 2026: Missouri announced the World Wide Technology basketball jersey patch agreement.
Monday: Missouri women's basketball opens the 2026-27 season against Howard.
Tuesday: Missouri men's basketball opens the season at home against Cleveland State.
Season Trajectory
The basketball patch deal extends the jersey-sponsorship model Missouri began earlier in 2026 with its football and Olympic sports programs. It shows the athletic department applying that same revenue approach across its high-profile basketball teams as both seasons open.
Fans attending home games at Mizzou Arena will see World Wide Technology branding on the court and jerseys throughout the season. The patch appears on both men's and women's uniforms, so it will be visible across all home basketball broadcasts and games.
The takeaway
Corporate patch deals are becoming a standard revenue layer across collegiate athletics, and Missouri's expansion from football to basketball shows how a single partner can be integrated across multiple programs. Readers following the Tigers can track how these partnerships shape game-day presentation through the season.
What happens next
Missouri women's basketball opens its 2026-27 season Monday against Howard, and men's basketball opens Tuesday at home against Cleveland State.
Further reading
Keep up with the Tigers in Columbia Basketball coverage as the new season gets underway.
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