Flow Foundation Hosted Alopecia Advocacy Event

The Minneapolis nonprofit held a community gathering to support women experiencing medical hair loss.

Updated on Sept. 30, 2026 in Philanthropy

Flow Foundation Hosted Alopecia Advocacy Event

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Flow Foundation recently held its Crown Within event at The Neu Neu in Minneapolis to foster community for women with medical hair loss. The gathering aimed to provide support and visibility for those navigating the condition.

Why it matters

The foundation creates a dedicated space for women to connect, addressing a gap in community advocacy services. Pfizer has pledged corporate support to the organization after identifying this lack of existing resources.

There are currently 15 women on the waiting list for custom wigs through the organization. Pfizer has also recently established an alopecia areata team composed of eight members to coordinate their support efforts.

The players

Flow Foundation

A Minneapolis-based nonprofit founded by Getinet Alemu and Milka Fisiha to provide custom wigs for women suffering from medical hair loss.

Pfizer

A global pharmaceutical company that has pledged support to the Flow Foundation after creating a specialized alopecia areata team.

Getinet Alemu

The co-founder of the Flow Foundation who established the organization two years ago to help women experiencing hair loss.

Milka Fisiha

The co-founder of the Flow Foundation who works to provide resources and community support for women with alopecia.

The details

The Crown Within event invited attendees to share personal stories of living with hair loss to foster connection and emotional support. Founded two years ago by Getinet Alemu and Milka Fisiha, the organization focuses on providing custom wigs for women experiencing medical hair loss.

September 19, 2026: Flow Foundation hosted The Crown Within event.
October 17, 2026: A fundraiser is scheduled at Kendra Scott in Rosedale.

Market Landscape

The partnership between a major pharmaceutical firm and a grassroots advocacy group follows a pattern of corporate engagement with conditions that have historically lacked broad research and support. This move positions the firm to build closer ties with patient communities while addressing gaps in alopecia advocacy.

Women currently experiencing medical hair loss in the Minneapolis area may access the foundation's wig program to reduce personal costs. Future fundraisers, such as the upcoming event in Rosedale, provide opportunities for the public to directly contribute to the nonprofit's inventory.

The takeaway

The Flow Foundation serves as a bridge for women navigating medical hair loss by combining direct support with community connection. As corporate interest in alopecia advocacy grows, such organizations play an increasingly critical role in filling voids left by traditional medical systems.