Dani Foxhoven Young Builds Minneapolis Sports Agency
Former professional soccer player Dani Foxhoven Young now helps women athletes secure brand deals.
Updated on Sept. 28, 2026 in Soccer
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Dani Foxhoven Young operates the Minneapolis-based Archive Sports Agency to manage endorsements for professional women athletes. The agency works alongside primary agents to secure partnerships with organizations including Minnesota Aurora FC and Women's Elite Rugby.
Why it matters
Foxhoven Young founded the firm to ensure female athletes receive higher-quality representation than she experienced during her own professional career. She views this work as a critical step toward the future parity of women's and men's sports.
The agency maintains partnerships with Minnesota Aurora FC, Women's Elite Rugby, Alline, and the Minneapolis Institute of Art. Revenue growth in women's sports is currently trending 4.5 times faster than revenue growth within the men's sports sector.
The players
Dani Foxhoven Young
She is the founder of the Archive Sports Agency and a former professional soccer player who competed for the Portland Thorns FC and the Seattle Reign.
Minnesota Aurora FC
This is a pre-professional women's soccer team based in Minnesota that has formed a strategic partnership with the Archive Sports Agency.
Women's Elite Rugby
This organization represents a top-tier athletic collective that collaborates with the agency to secure sponsorships.
The details
The Archive Sports Agency specializes in brand activations, speaking engagements, and endorsements for clients. Foxhoven Young leveraged her background as a professional athlete for teams like the Portland Thorns FC and the Seattle Reign to establish the firm.
Timeline
September 28, 2026: Article publication date.
Season Trajectory
The Archive Sports Agency's emergence follows the rapid revenue growth trend in professional women's sports. This business model positions the firm to capitalize on the increasing commercial interest surrounding professional women's leagues and individual female athletes.
The firm provides athletes with essential support for brand deals that primary contract agents may not handle. This creates a specialized service layer that helps players maximize their off-field earnings and professional visibility.
The takeaway
The success of agencies like Archive highlights the transition of women's sports from a niche interest into a high-growth commercial asset. Athletes can better protect their professional interests by seeking representation that focuses specifically on long-term brand equity.
Further reading
For more on local developments in the sport, see Soccer.
Source note: This article includes information reported by CBS News.
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Should female athletes receive brand visibility and pay equivalent to their male counterparts?
