Steve Yaeger Will Lead MinnPost in October
The board of directors appointed the former Star Tribune executive to serve as the nonprofit's new publisher.
Updated on Sept. 29, 2026 in People
Live Poll
Do you trust that corporate-style management will improve the financial sustainability of your local newsroom?
The MinnPost Board of Directors announced the appointment of Steve Yaeger as executive director and publisher. Yaeger will assume his new leadership role at the Minneapolis-based news organization on October 1, 2026.
Why it matters
The appointment is intended to strengthen the organization through a renewed focus on audience expansion and long-term financial sustainability. Yaeger brings over two decades of professional experience in branding, technology, and media to the nonprofit.
Yaeger spent 13 years in marketing and leadership roles at the Star Tribune and served as president of customer success at Momentara starting in 2023. His career spans over 20 years across the enterprise technology and media sectors.
The players
Steve Yaeger
He is the incoming executive director and publisher of MinnPost who previously held leadership roles at the Star Tribune and Momentara.
MinnPost
This is a Minneapolis-based nonprofit news organization that focuses on reporting regarding the state of Minnesota.
The details
The board selected Yaeger to oversee operations and guide the outlet's growth strategy in the competitive Minneapolis market. He transitions into this position following his tenure as an executive at Momentara.
Timeline
September 29, 2026: MinnPost announced the appointment of the new executive director.
October 1, 2026: Steve Yaeger officially begins his role as executive director and publisher.
Market Landscape
The hiring of Steve Yaeger follows the shift of legacy media talent into nonprofit news leadership as organizations attempt to stabilize operations. This transition underscores a broader industry effort to bridge the gap between traditional journalism expertise and modern digital sustainability.
Readers and subscribers of the outlet should expect strategic shifts in how content is distributed as the new leadership focuses on audience growth. These changes may influence the frequency of news delivery and the organization's approach to community engagement programs.
The takeaway
The addition of a veteran executive suggests a pivot toward more aggressive growth and revenue diversification tactics for the nonprofit. Supporters and readers of the outlet will likely see a renewed emphasis on building brand visibility in the local market.
Further reading
Learn more about the latest leadership changes in the region by visiting the People section.
Source note: This article includes information reported by Editor and Publisher.
Live Poll
Do you trust that corporate-style management will improve the financial sustainability of your local newsroom?
