Josh and Jase Launch Abbott Blood Drive Rivalry
TikTokers Josh Cauldwell-Clarke and Jason Riley are challenging followers to donate blood between Michigan and Michigan State during a college campus tour.
Updated on Nov. 2, 2026 in Philanthropy
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British influencer Josh Cauldwell-Clarke and Jason "Jase" Riley arrived in Michigan for campus tours of the University of Michigan and Michigan State University, sponsored by healthcare technology company Abbott. They are running Abbott's Big Ten blood drive competition, We Give Blood, from Nov 1-8.
Why it matters
The competition encourages followers across the U.S. to donate blood, with each donation counting toward either Michigan or Michigan State. The school with the most donations at week's end will earn the donation point.
The competition runs from Nov 1-8 and pits the University of Michigan against Michigan State University in a head-to-head donation count. The totals will be compared at the close of the eight-day window to determine which school earns the point.
The players
Josh Cauldwell-Clarke
Josh Cauldwell-Clarke is a British influencer and TikToker who co-hosts the campus tour with Jase.
Jason Riley
Jason Riley, known as Jase, is a TikToker who co-hosts the campus tour with Josh Cauldwell-Clarke.
Abbott
Abbott is a healthcare technology company that sponsors the campus tour and the We Give Blood competition.
The details
Josh and Jase will visit the East Lansing and Ann Arbor campuses and donate blood during their trip, then attend the Michigan versus Michigan State football game. Followers are invited to submit donation points for either school as part of the We Give Blood challenge.
Timeline
Nov 1-8: Abbott blood donation competition period for Michigan and Michigan State.
Saturday, Nov. 7: Michigan versus Michigan State football game in Ann Arbor, which the pair plans to attend.
Philanthropy Landscape
Abbott's We Give Blood program pairs corporate sponsorship with Big Ten rivalries to drive donations. This influencer-led version recruits followers nationwide to donate for their school during a fixed eight-day window.
Followers can donate blood at a local donation site during Nov 1-8 and submit the donation for their chosen school. Participation directly supports the blood supply while the competition runs.
The takeaway
Blood donation drives that tie giving to school rivalries can turn a routine health activity into a shared campaign. Readers who want to take part can donate during the Nov 1-8 window.
What happens next
The Michigan versus Michigan State football game takes place Saturday, Nov. 7 in Ann Arbor, where the pair plans to attend.
Further reading
Explore more Philanthropy coverage to see how corporate giving campaigns like this one are organized.
Source note: This article includes information reported by Mlive.
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