Social Media Stars to Attend Michigan Rivalry Game
Influencers Josh Cauldwell-Clarke and Jason Riley will visit Ann Arbor and East Lansing for the November 7 game.
Updated on Oct. 26, 2026 in Gambling
Digital creators Josh Cauldwell-Clarke and Jason Riley plan to attend the Michigan versus Michigan State football game on November 7, 2026. The duo will tour the University of Michigan and Michigan State University campuses prior to the event.
Why it matters
The influencers are visiting the campuses as part of their ongoing series documenting college football culture and rivalries across the United States.
The influencers maintain a combined reach of 5 million followers across Meta and TikTok. Their previous tour of Michigan included stops in Detroit, Grand Rapids, Traverse City, Holland, South Haven, and Saugatuck during January 2026.
The players
Josh Cauldwell-Clarke
He is a digital content creator and influencer based in Nottingham who holds millions of followers across major social media platforms.
Jason Riley
He is an influencer and content creator who partners with Josh Cauldwell-Clarke to document travel and college sports experiences.
The details
The pair will travel to Ann Arbor and East Lansing to engage with the university environments before attending the rivalry game. After their Michigan visit, the creators are scheduled to return to Nottingham for one week of rest.
Timeline
The duo first visited Michigan in January 2026.
A second visit to the state occurred in July 2026.
The football game is scheduled for November 7, 2026.
Culture Shift
The visit is part of the growing trend of lifestyle influencers documenting NCAA college football game-day atmospheres to capture regional sports culture. This reflects a shift where independent creators increasingly shape the global narrative around American collegiate athletics.
The arrival of prominent digital creators may increase visibility for local tourism sites that were featured during their previous trips to Michigan. Residents in Ann Arbor and East Lansing might experience heightened crowds near the university campuses on the day of the game.
The takeaway
This visit highlights the increasing crossover between international social media talent and American collegiate sports traditions. Fans can expect to see the university campuses showcased through the lens of creators who have previously toured various U.S. states to document similar rivalry events.
What happens next
The football game between Michigan and Michigan State is scheduled for November 7, 2026.
Further reading
For more information on the regional gaming and sports betting landscape, visit the Gambling section.
