Maine Turnpike Authority Released Sports E-ZPass Stickers
New branded windshield transponders for local teams launched alongside a mobile app for Maine drivers.
Updated on Sept. 30, 2026 in Baseball
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The Maine Turnpike Authority has introduced a new line of sports-themed E-ZPass windshield stickers for fans of the Boston Red Sox, Portland Sea Dogs, and Hearts of Pine. The agency also launched a new Android mobile application to simplify the purchasing process for residents.
Why it matters
These stickers aim to improve tolling cost efficiency and reduce environmental impact while providing drivers with a personalized design option. Proceeds from the Portland Hearts of Pine stickers are specifically designated to benefit the Hearts of Pine Foundation.
The new sports-themed E-ZPass stickers cost $20, significantly higher than the $5 charged for standard, unbranded adhesive versions. In comparison, the traditional hardcase E-ZPass transponders remain available for $15.
The players
Maine Turnpike Authority
This government entity is responsible for the construction, maintenance, and operation of the Maine Turnpike.
Boston Red Sox
This professional Major League Baseball team is based in Boston and maintains a significant fan base throughout New England.
Portland Sea Dogs
This professional minor league baseball team is the Double-A affiliate of the Boston Red Sox based in Portland, Maine.
Hearts of Pine
This professional sports organization is based in Portland, Maine, and works with a charitable foundation.
The details
Utilizing RFID technology, these stickers function without an internal battery and are permanently assigned to a single vehicle. Drivers can purchase the new transponders at the Portland office located at 2360 Congress St. or through the official website.
Timeline
The Maine Turnpike Authority announced the rollout of the stickers in March 2026.
Sports-themed E-ZPass stickers were officially released in September 2026.
The new Maine E-ZPass mobile app was released the week of September 30, 2026.
The Stats
This initiative updates the physical implementation of the E-ZPass RFID toll collection system by replacing bulky plastic hardware with low-profile, battery-free adhesive stickers.
Drivers must be aware that these $20 stickers cannot be transferred between vehicles, making them a permanent commitment for a specific car. The transition to the new mobile app allows for more streamlined account management for Android users looking to purchase these or standard transponders.
The takeaway
Using branded toll stickers allows drivers to show team support while benefiting from more efficient, battery-free toll collection technology. Residents should confirm their vehicle compatibility before purchasing since these adhesive stickers are locked to a single car.
What happens next
The Maine Turnpike Authority has confirmed plans to release additional E-ZPass stickers for the Maine Mariners and is currently developing a version of their mobile app for Apple users.
Further reading
For more information on team-related news, visit Baseball.
More information
To purchase stickers or manage your account, visit the Maine Turnpike Authority E-ZPass portal.
Source note: This article includes information reported by Portland Press Herald.
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