Always Ice Cream Company Plans Bethesda Location

The popular ice cream chain is expanding its footprint with a new shop at Westbard Square.

Updated on Oct. 27, 2026 in Desserts

Bold vector editorial illustration of a modern ice cream service counter with a single scoop on a cone, representing a new retail location. — Always Ice Cream Company is expanding its footprint in Montgomery County with the planned opening of an 11th location at Westbard Square in Bethesda. AI Illustration. Upload story photo >

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Always Ice Cream Company has announced plans to open its 11th location overall at 5335 Westbard Avenue in Bethesda. This expansion adds to the company's growing presence in Montgomery County.

Why it matters

The new shop brings the company's signature menu to Westbard Square, providing local residents with access to a brand previously recognized as the top ice cream shop in the country by Fodor's Travel.

The new shop will feature over 200 rotating flavors, including various vegan and dairy-free options. The company specializes in small-batch production, serving items like milkshakes, sundaes, and cakes.

The players

Always Ice Cream Company

A recognized ice cream brand that was named the number one ice cream shop in the country by Fodor's Travel.

The details

The facility will be located at 5335 Westbard Avenue, Unit B1. Offerings include traditional hard ice cream alongside soft serve and dairy-free alternatives.

The Pike & Rose location is targeting an opening in late November 2026.
The Westbard Square location in Bethesda is expected to open in spring 2028.

Culture Shift

This move highlights the growing consumer demand for artisanal, small-batch desserts in suburban hubs. It mirrors a broader shift where specialty food brands increasingly prioritize high-traffic residential developments to anchor their regional growth.

Residents can expect a new variety of dessert options at Westbard Square by 2028. The inclusion of vegan and dairy-free menu items provides accessible choices for a wider range of dietary needs in the community.

The takeaway

Always Ice Cream Company continues to expand its reach by scaling its small-batch production model into new suburban markets. Interested customers can look forward to a rotating selection of over 200 flavors once the new facility begins operations.