Ida Sports Raises $3M to Expand Footwear Line
The Baltimore women's athletic footwear brand secured funding led by sports performance investment firm CoverFour.
Updated on Nov. 9, 2026 in Soccer
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Ida Sports, a women's athletic footwear brand based in Baltimore, raised $3 million in a funding round led by CoverFour. The brand plans to use the capital to expand into apparel and accessories and build a direct-to-organization sales team.
Why it matters
The investment supports Ida Sports' push beyond its original soccer cleat designs into a broader range of female-focused athletic products. CoverFour will also lend its product development expertise to refine the brand's designs.
Ida Sports was founded in 2018 by Laura Youngson and Ben Sandhu and has since expanded from soccer cleats into lacrosse, flag football, and rugby cleats. The extraction does not disclose revenue, unit sales, or growth rates for the company.
The players
CoverFour
CoverFour is a sports performance investment firm based in Baton Rouge, LA, co-founded and led by Joe Lawrence, a co-founder of Marucci Sports.
Ida Sports
Ida Sports is a Baltimore-based women's athletic footwear brand founded in 2018 that designs performance gear aligned to female biomechanics.
The details
Ida Sports was originally known for soccer cleats designed around female biomechanics and has partnered with the Women's Premier Soccer League as its official women's cleat. The company has also supplied gear to players in the USL Super League Players Association.
Timeline
2018: Ida Sports is founded by Laura Youngson and Ben Sandhu.
November 9, 2026: Ida Sports announces the $3 million funding round.
Season Trajectory
Ida Sports' partnerships with the Women's Premier Soccer League and the USL Super League Players Association place the brand within the growing women's professional soccer ecosystem. The expansion into lacrosse, flag football, and rugby cleats extends that positioning into other women's sports.
Fans of women's soccer may see Ida Sports gear more often through its official partnership with the Women's Premier Soccer League and its player supply deals. The planned direct-to-organization sales team could make Ida's cleats easier for clubs and teams to order.
The takeaway
Investment in women-specific athletic gear signals that brands designing around female biomechanics are attracting capital beyond their original niche. Readers tracking women's sports equipment should watch how Ida Sports' apparel and sales-team expansion develops.
Further reading
Explore more Soccer news from the Baltimore area for context on women's cleat and gear developments.
Source note: This article includes information reported by Sgbonline.
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