The Charmery Released 98 Rock Ice Cream Flavor
The local Baltimore ice cream shop launched a new collaboration flavor to support charity.
Updated on Sept. 21, 2026 in Philanthropy
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The Charmery has released a new ice cream flavor called Dee's, Dem, and Doh's in collaboration with the 98 Rock morning show. Proceeds from sales of the treat will benefit Special Olympics Maryland.
Why it matters
This partnership leverages local media and retail presence to generate charitable contributions for athletic programs in the Baltimore region. By rotating the flavor as a weekly feature, the brand encourages consumer engagement while supporting community health initiatives.
The new flavor combines 3 distinct ingredients—chocolate, coffee, and caramel—alongside roasted peanuts. It is currently being offered as the shop's Friday Flavor of the Week.
The players
The Charmery
This is a local ice cream shop based in Baltimore.
98 Rock
This is a Baltimore-based radio station that produces a morning show.
Special Olympics Maryland
This organization provides year-round sports training and athletic competition for children and adults with intellectual disabilities.
The details
The ice cream was developed in partnership with the 98 Rock morning show team. The product is available at The Charmery locations in Baltimore until the current inventory sells out.
Timeline
September 21, 2026: The Charmery debuted the new ice cream flavor.
Market Landscape
This initiative follows the pattern of localized cause-related marketing where retail brands align with media entities to drive charitable engagement. Such partnerships allow local businesses to differentiate their products in a competitive market while building brand equity through community-focused philanthropy.
Local customers can support the Special Olympics Maryland by purchasing the limited-run flavor at the shop. The product will only remain available until the initial inventory is exhausted.
The takeaway
Collaborations between local businesses and media figures create unique opportunities for charitable fundraising through specialty consumer goods. Consumers interested in supporting the initiative should visit early, as the limited-batch nature of the product ensures it will only be available for a short time.
Further reading
Learn more about local efforts by visiting the Philanthropy section.
Source note: This article includes information reported by WBAL.
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