Repsly Launches Planogram Compliance for Shelf Audits
The new add-on automates shelf compliance scoring to help brands and retailers track whether products appear as agreed.
Updated on Nov. 12, 2026 in Consumer Goods
Repsly has launched Planogram Compliance, a new capability within its ShelfScan product that replaces manual shelf audits with automated compliance scores. The feature is available today as an add-on to the Repsly platform.
Why it matters
Trade spend represents 15% to 25% of gross revenue for consumer brands, yet an estimated 59% to 72% of U.S. trade promotions fail to turn a provable profit. Retailers attribute an average 4.3% loss in gross sales to planogram compliance problems, making shelf execution a measurable cost issue.
Brands and retailers report that shelf compliance problems drive a 4.3% average loss in gross sales, according to figures cited by Repsly. The underlying survey methodology and sample size behind the 93% retailer challenge rate were not disclosed.
The players
Repsly
Repsly is a field sales and merchandising software company whose platform is used by consumer brands to manage in-store execution.
The details
Planogram Compliance replaces manual shelf audits with automated compliance scores and provides four live metrics: Compliance Score, Presence Rate, Facing Accuracy, and Unauthorized Rate. Brands can create planograms from real-world shelf photos or import them via Excel or API, and dashboards track compliance across accounts, stores, product categories and display types.
Timeline
November 12, 2026: Repsly announces the launch of Planogram Compliance.
Market Landscape
Planogram Compliance extends Repsly's ShelfScan product into automated compliance scoring, positioning the company in the field-execution software market serving consumer goods brands. The launch targets the gap between brand spending on trade promotions and the shelf placement retailers actually deliver.
Consumers may see more consistent product placement on store shelves if brands adopt automated compliance tracking. The effect on retail prices or product availability was not addressed in the announcement.
The takeaway
Brands looking to protect trade spend should measure whether agreed shelf placement is actually delivered in each store. Automated compliance scoring offers a way to turn shelf audits into measurable, comparable data.
Further reading
Explore more Consumer Goods coverage on how brands manage shelf execution and trade spend.
More information
Learn more about automated shelf audits and request a demo on the Repsly ShelfScan product page.
Source note: This article includes information reported by Mass Market Retailers.
