EssilorLuxottica Sells Over 7 Million AI Glasses
The eyewear maker, which produces Ray-Ban and Oakley smart glasses with Meta, reported the sales figure for 2025 across all markets combined.
Updated on Nov. 13, 2026 in Artificial Intelligence
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EssilorLuxottica sold more than seven million AI-enabled smart glasses worldwide in 2025, according to figures the company announced in February 2026. The total covers its Ray-Ban Meta and Oakley Meta lines and was reported as a single global aggregate without country-level breakdowns.
Why it matters
The volume points to growing consumer adoption of AI-enabled wearables, a category in which eyewear makers and technology partners are competing for early position. Because no regional split was released, readers in any single market cannot yet gauge how demand is distributed.
The figure is an aggregate company-reported unit total covering all regions and brands, with no prior-year or rival benchmark provided. Sales of the Ray-Ban Meta line, launched September 2023, and the Oakley Meta line, launched June 2025, were not separated in the reported total.
The players
EssilorLuxottica
A multinational Italian-French eyewear company formed by the 2017 merger of Essilor and Luxottica, which owns brands including Ray-Ban and Oakley.
Meta
The American technology company behind the Meta AI platform, which co-develops the Ray-Ban Meta and Oakley Meta smart glasses with EssilorLuxottica.
The details
EssilorLuxottica makes the Ray-Ban and Oakley smart glasses developed with Meta. The company gave no figures for individual countries, and the total was framed as a worldwide result rather than a single-market number.
Timeline
September 2023: Ray-Ban Meta glasses launched.
June 2025: Oakley Meta glasses launched.
2025: Full year in which more than seven million AI-glasses units were sold worldwide.
February 2026: EssilorLuxottica announced its 2025 sales figures.
Market Landscape
The seven-million-unit total builds on the Ray-Ban Meta line launched in September 2023 and shows the category expanding through a second brand, Oakley Meta, introduced in June 2025. The company has not disclosed how that growth compares with rival AI-wearable makers.
For buyers, the growing installed base of AI glasses signals that the Ray-Ban Meta and Oakley Meta models are now mainstream purchases rather than niche devices. The reported figures do not disclose pricing or regional availability, so prospective buyers will need to check local retailers directly.
The takeaway
Seven million units in a single year shows that AI glasses are moving beyond early adopters, though the lack of regional data means the picture of who is buying them remains incomplete.
Further reading
Explore more Artificial Intelligence coverage for context on the technology behind AI-enabled wearables.
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