TD Garden to Launch Celtics and Bruins Collectible Cups
Fans can purchase team-themed beer cups shaped like sneakers and hockey gloves starting this season.
Updated on Oct. 22, 2026 in Beer
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TD Garden will introduce new collectible beer cups shaped like Celtics high-top sneakers and Bruins hockey gloves to enhance the fan experience. The Celtics-themed sneaker cup is set to debut at the team's home opener on October 23, 2026.
Why it matters
These specialty items provide fans with unique souvenirs while also driving interest in concessions at the venue. The initiative follows the recent introduction of other team-branded food vessels to engage local sports enthusiasts.
Each collectible cup is priced at $24 and includes a draft beer. In addition to the cups, TD Garden launched a goalie mask-shaped ice cream bowl at the end of September.
The players
TD Garden
Located in Boston, this multi-purpose arena serves as the home venue for the Boston Celtics and Boston Bruins professional sports teams.
Boston Celtics
The Celtics are a professional basketball team competing in the National Basketball Association.
Boston Bruins
The Bruins are a professional hockey team that competes in the National Hockey League.
The details
The Celtics sneaker cup features green laces and a team logo, while the Bruins-themed cup takes the shape of a hockey glove. Fans can find specific souvenir locations through the official Celtics and Bruins mobile applications.
Timeline
End of September 2026: Goalie mask bowl sales began at ice cream stands.
October 2026: The Bruins glove beer cup is scheduled for release.
October 23, 2026: The Celtics sneaker cup launches during the home opener.
Culture Shift
The introduction of team-themed drinkware reflects a broader movement toward stadium-branded collectibles that capitalize on fan loyalty. This trend marks a shift from simple souvenir cups to elaborate, design-specific products that serve as both functional items and keepsakes.
Fans attending games at TD Garden can purchase these cups directly at concession stands throughout the arena. Those looking to track availability should check the official team mobile applications to confirm which stands are stocking the specific designs.
The takeaway
Collectors should download the team mobile apps before arriving at the arena to pinpoint exact locations for the limited release cups. These items are designed to be functional beverage containers that also serve as permanent memorabilia for the 2026 season.
Further reading
For more information on the local craft and stadium scene, visit the Boston Beer section.
Source note: This article includes information reported by Boston.
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