The Sports Bra Will Open Boston Franchise in 2026

A dedicated women's sports bar is set to debut at 2 Broad Street in Boston by the fall of 2026.

Updated on Oct. 13, 2026 in Openings & Closings

The Sports Bra Will Open Boston Franchise in 2026

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The Sports Bra, a venue focused on broadcasting women's sports, will expand to Boston with a new franchise location. The bar is scheduled to open in the city's Financial District by the fall of 2026.

Why it matters

The decision to establish a permanent space follows successful pop-up watch parties that demonstrated significant local interest. It brings the concept of a sports bar dedicated to women's athletics to a new major market.

The new venue will occupy 3,243 square feet at 2 Broad Street. The local franchise operation is managed by a group of eight Boston residents.

The players

Jenny Nguyen

She is the founder of The Sports Bra who announced a nationwide franchise expansion plan in 2025.

Watch With Us Boston

This entity was formed in 2024 by an ownership group of eight local residents to bring the franchise to the city.

The details

The ownership group, operating as Watch With Us Boston, is currently renovating the space that previously housed Tiki Rock. The venue will exclusively show local and national women's sports games to patrons.

2022 marked the opening of the original Sports Bra location in Portland, Oregon.
In 2024, the ownership group formed the entity Watch With Us Boston.
The group signed a franchise agreement with The Sports Bra in early 2025.
The Sports Bra Boston is scheduled to open in Fall 2026.

Market Landscape

This opening represents the execution of The Sports Bra's nationwide franchise expansion model first announced in 2025. It positions the new Boston location to capitalize on the growing interest in women's athletics by creating dedicated spaces for fans.

Boston-based fans of women's sports will soon have a dedicated venue to gather for games in the Financial District. The opening will provide a new social space specifically tailored to the viewership of women's athletic competitions.

The takeaway

The move demonstrates the increasing demand for specialized hospitality venues that cater to underserved sports audiences. Fans can look forward to a new community hub that mirrors the successful model established in Portland.