New Orleans Baker Joins Halloween Baking Championship
Local bakery owner Baindu Squire is competing for a $25,000 grand prize on the latest season of the popular Food Network show.
Updated on Oct. 16, 2026 in Baking
Baindu Squire, owner of the New Orleans-based shop Lady B's, is participating in Season 12 of the Food Network series Halloween Baking Championship. She is one of 10 talented bakers vying for the competition's $25,000 grand prize.
Why it matters
The show serves as a high-stakes national platform for pastry professionals to showcase their skills in themed competition. For local residents, it marks another appearance on a major culinary stage for a homegrown business owner.
Baindu Squire is competing against 9 other bakers for the $25,000 top prize. This season marks the 12th iteration of the long-running Food Network franchise.
The players
Baindu Squire
Baindu Squire is a professional baker and the owner of Lady B's, a business based in New Orleans.
The details
Squire brings previous experience from her 2020 appearance on the Food Network show Holiday Wars to the intense, themed challenges of this new season. Her business, Lady B's, continues to operate in New Orleans while she demonstrates her techniques on national television.
Timeline
2020: Baindu Squire appeared as a contestant on the show Holiday Wars.
Season 12: Baindu Squire is currently competing on Halloween Baking Championship.
Culture Shift
This appearance follows the established format of the Food Network competition series architecture by testing professional bakers under high-pressure, themed constraints. Such shows reflect a broader cultural shift toward viewing baking as an elite, competitive sport rather than just a hobby.
Residents can follow Squire's progress on the show to see how a local New Orleans professional handles the national competition's high-pressure environment. The series provides viewers with insight into the advanced techniques used by professionals in their favorite bakeries.
The takeaway
Competing on national television can provide significant exposure for local business owners looking to grow their brand. Aspiring bakers can study these competition rounds to see how professionals balance time constraints with complex thematic requirements.
Further reading
Learn more about the latest trends in professional pastry arts by visiting our Baking section.
Source note: This article includes information reported by WGNO - News With A Twist.
