Urban South Brewery Released Unholy Roller Hazy IPA
The New Orleans brewery has launched a new double IPA featuring blood orange and a robust hop profile.
Updated on Sept. 25, 2026 in Beer
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New Orleans-based Urban South Brewery has released its Unholy Roller Hazy Double IPA. The beer is currently available in five states across the South.
Why it matters
This release reflects the brewery's ongoing strategy to experiment with hop-forward styles for craft beer enthusiasts. The inclusion of blood orange is intended to balance the complex flavor profile of the selected hops.
The beer contains a blend of Citra, Mosaic, and Centennial hops alongside blood orange. It measures 8% ABV and 40 IBU, and it is sold in 6-packs and on tap.
The players
Urban South Brewery
This New Orleans-based brewery specializes in modern brewing techniques and experimental beer styles.
The details
The Unholy Roller Hazy Double IPA utilizes blood orange to complement its hop-forward flavor profile. Consumers can locate the product at participating retailers by using the Urban South Beer Finder tool.
Timeline
The beer is available for a limited time throughout the Fall 2026 season.
Culture Shift
The craft beer industry continues to prioritize experimental, hop-forward styles to differentiate offerings in a crowded market. This release highlights a broader shift toward regional breweries leveraging unique ingredients to appeal to evolving consumer palates.
Residents in Louisiana and neighboring states can purchase the beer in 6-packs or enjoy it on tap while supplies last. Those interested in trying the release should utilize the online tool to verify current inventory at local retailers.
The takeaway
Limited-edition beer releases like this one are often produced in small quantities to ensure freshness and experiment with new ingredients. Consumers should act quickly to secure the product before the seasonal supply is exhausted.
Further reading
For more on the local craft scene, visit Beer.
Source note: This article includes information reported by New Orleans Magazine.
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