Louisiana Travel Team Promotes State Tourism in Paris
The state delegation highlights Louisiana culture and culinary offerings to attract more international visitors.
Updated on Oct. 31, 2026 in French Food
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Louisiana's international travel team recently visited Paris to showcase the state's vibrant food, music, and Mississippi River tours. This initiative aims to increase tourism by targeting specific audience interests ahead of upcoming major events.
Why it matters
Boosting international visitation is a key strategy for Louisiana, where tourism currently ranks as the fourth largest industry. The state is positioning itself on the global stage to build momentum for future large-scale conferences.
Louisiana hosted 45 million visitors last year who collectively spent $20 billion within the state. Marketing efforts now include prominent displays of the Atchafalaya Basin Landing in Paris metro advertisements.
The players
Louisiana International Travel Team
This group is tasked with promoting the state's cultural, culinary, and recreational offerings to national and international audiences.
The details
The travel team is currently diversifying its outreach by deploying chefs to Chicago while continuing to visit additional cities across France. These efforts focus on promoting signature experiences like Mardi Gras celebrations and unique local food to capture international interest.
Timeline
45 million people visited Louisiana in 2025.
The travel team visited Paris in October 2026.
New Orleans will host the International POW WOW in 2027.
Culture Shift
The state's outreach follows a pattern set by the International POW WOW, which serves as a massive networking engine for the global travel industry. This shift reflects a move toward more targeted international marketing to sustain the state's tourism growth trajectory.
Residents can anticipate increased international visibility for local landmarks like the Atchafalaya Basin Landing. The influx of global visitors linked to upcoming conventions may also drive further development in the state's tourism infrastructure.
The takeaway
Louisiana continues to leverage its unique cultural heritage to remain competitive in the global tourism market. Travelers can support the state's ongoing growth by exploring local river tours and regional cuisine when visiting the area.
What happens next
New Orleans is scheduled to host the International POW WOW in 2027, an event expected to draw 6,000 travel agents to the city.
Further reading
Learn more about the state's culinary identity on the French Food section of our site.
Source note: This article includes information reported by Wafb.
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