Lewandowski Tops MLS Jersey Sales Since Chicago Move
Robert Lewandowski has been MLS's best-selling jersey player since joining Chicago Fire in June, according to league sales figures released November 3.
Updated on Nov. 9, 2026 in Soccer
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MLS released its latest jersey sales figures on November 3, showing Robert Lewandowski has outsold every other player since his June move to Chicago Fire. Lionel Messi leads the full-year 2026 jersey sales rankings.
Why it matters
The rankings reflect fan demand for individual players in a league where star signings can shift merchandise interest quickly. For Chicago supporters, the figures track a season in which the club also returned to the MLS Cup Playoffs for a second consecutive year.
The rankings are based on adidas MLS jersey sales through the league's official online store between January 1 and October 30, 2026. Lewandowski has seven goals and four assists since joining Chicago, while the exact unit sales figures were not disclosed.
The players
Robert Lewandowski
Polish striker who joined Chicago Fire in June 2026 and has since become MLS's top-selling jersey player.
Lionel Messi
Argentine forward who has topped MLS jersey sales rankings for four consecutive seasons and leads the 2026 full-year list.
The details
Lewandowski has outsold every other player in the league since completing his June move to Chicago Fire. Messi finished top of MLS jersey sales for four consecutive seasons and leads the full-year 2026 list, with Son Heung-Min second, Thomas Müller third and Lewandowski fourth.
Timeline
January 1 to October 30, 2026: Sales period covered by the jersey rankings.
June 2026: Lewandowski completed his move to Chicago Fire.
November 3, 2026: MLS released the latest jersey sales figures.
Season Trajectory
Lewandowski's merchandise lead follows Messi's four consecutive seasons atop MLS jersey sales, a record that marks the Inter Miami forward as the league's benchmark for player marketability. Chicago's return to the MLS Cup Playoffs for a second straight season, and its first postseason since 2009, makes the club's rising profile a matter of both sporting and commercial significance.
Fantasy managers weighing player picks can use the jersey rankings as a rough gauge of fan interest, though the figures do not reflect on-field production. The rankings do not indicate any change in Lewandowski's availability or contract status.
The takeaway
Merchandise sales can signal fan engagement, but they reflect marketing and star power as much as performance. Readers following Chicago's playoff push should weigh on-field results alongside these commercial indicators.
Further reading
For more on the club's season, see Soccer coverage across the league.
Source note: This article includes information reported by As.
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