310 West Unveils Boutique River North Apartments
Cross Street, ZSD Corp. and Third Coast Real Estate have unveiled the brand and website for the nine-story 310 West development in Chicago.
Updated on Nov. 9, 2026 in Apartments
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Cross Street, ZSD Corp. and Third Coast Real Estate unveiled the brand and website for 310 West, a nine-story boutique apartment community at 310 W. Huron St. in Chicago's River North neighborhood. The 149-unit development recently topped off and is set to begin pre-leasing in February 2027.
Why it matters
The project replaces a surface parking lot with a mixed-use building that adds 149 rental units and about 3,800 square feet of first-floor retail to the River North area. It offers Chicago renters a new option with in-unit laundry, quartz countertops and a rooftop lounge.
The building includes 149 units across nine stories, including 11 two-story duplex residences with private patios and roughly 3,800 square feet of first-floor retail. Rent levels and retail tenants have not been disclosed.
The players
Cross Street
Cross Street is a Chicago-based real estate brokerage and property services firm that controls exclusive listings across a large portfolio of properties.
ZSD Corp.
ZSD Corp. is a Chicago real estate developer that constructed the 310 West project and has completed and sold roughly $375 million in real estate.
Third Coast Real Estate
Third Coast Real Estate is a Chicago firm that develops mid-sized residential projects, typically ranging from 50 to 150 units.
The details
The development was built by ZSD, designed by Pappageorge Haymes Partners and will be managed by Cagan Management Group. Residences feature quartz countertops, premium cabinetry, stainless steel appliances and in-unit laundry, while amenities include a rooftop lounge, fitness center, coworking space and multiple outdoor terraces.
Timeline
February 2027: Pre-leasing begins for 310 West apartments.
Spring 2027: First move-ins are expected at 310 West.
Market Landscape
The 310 West project follows a pattern of converting surface parking lots in River North into mid-rise rental buildings that pair apartments with ground-floor retail. Developers in this neighborhood have leaned on boutique scale of 50 to 150 units to fit dense urban blocks.
Prospective renters can expect pre-leasing to open in February 2027, with first move-ins following in spring 2027. Units include in-unit laundry and access to a rooftop lounge, fitness center and coworking space.
The takeaway
Renters comparing River North options should note that 310 West offers in-unit laundry, quartz countertops and shared amenities at a 149-unit scale. Watch for pre-leasing details starting in February 2027 before making a decision.
What happens next
Pre-leasing for 310 West is scheduled to begin in February 2027, with first move-ins expected in spring 2027.
Further reading
Explore more Chicago apartments listings and rental trends in the city.
Source note: This article includes information reported by MultifamilyBiz.
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