Whisper Marine Acquires Heyday Boats
The deal adds the wake and surf boat brand to Whisper Marine's growing lineup, with production moving to Illinois.
Updated on Nov. 2, 2026 in Surfing
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Whisper Marine has acquired wake and surf boat brand Heyday Boats from Brunswick Corporation. The acquisition is Whisper Marine's third brand purchase in under a year.
Why it matters
The deal consolidates another boat brand under Whisper Marine and broadens its dealer network. Relocating Heyday production to a West Frankfort, Illinois facility shifts manufacturing to the state.
Whisper Marine's Heyday acquisition is its third brand purchase in under a year, following Qwest Pontoons in December 2025 and Crownline Boats in June 2026. The purchase price and deal valuation were not included in the available details.
The players
Whisper Marine
Whisper Marine is a boat manufacturer that has expanded through a series of brand acquisitions in recent months.
Brunswick Corporation
Brunswick Corporation is a major marine products company that owns the Venture Boat Group, which produced the Heyday brand.
The details
Heyday, which produces wake, ski, and surf boats, was acquired from the Venture Boat Group of Brunswick Corporation. Under the agreement, Heyday production will relocate to Crownline's manufacturing facility in West Frankfort, Illinois.
Timeline
December 2025: Whisper Marine acquired Qwest Pontoons.
June 2026: Whisper Marine acquired Crownline Boats.
November 2, 2026: Whisper Marine's acquisition of Heyday Boats was announced.
Market Landscape
The Heyday acquisition extends Whisper Marine's consolidation strategy, following its purchases of Qwest Pontoons and Crownline Boats within less than a year. The move broadens its position across wake, ski, and surf boat segments of the recreational boating market.
Surf and wake boat buyers may see Heyday models sold through Whisper Marine's expanded dealer network. Production shifting to West Frankfort could affect where Heyday boats are built going forward.
The takeaway
Consolidation among boat brands can reshape dealer access and manufacturing locations for buyers of wake and surf boats. Watching where production lands is a practical way to track how these deals affect product availability.
Further reading
Explore more surfing coverage for context on the wake and surf boat market Heyday serves.
Source note: This article includes information reported by Marine Industry News.
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