Sinclair Names Jennifer Lopez Boise Vice President

Lopez returns to the Boise stations after a stint as general sales manager of KOMO/KUNS in Seattle.

Updated on Nov. 2, 2026 in People

Isometric editorial illustration of a single broadcast antenna mast rising from a low station building on a flat plateau, with a muted slate and cream palette. — Sinclair Inc. named Jennifer Lopez vice president and general manager of three Boise stations, returning her to the market where she spent nearly a decade. AI Illustration. Upload story photo >

Sinclair has named Jennifer Lopez Vice President and General Manager of KBOI, KYUU, and KNIN in Boise. Lopez previously served as General Sales Manager of KOMO/KUNS in Seattle, a post she has held since 2023.

Why it matters

The appointment places a longtime Sinclair sales executive in charge of three Boise stations, returning her to a market where she spent nearly a decade. It reflects the company's practice of moving internal talent across its station group.

Lopez oversees three stations in the Boise market under the new appointment, after joining Sinclair in 2011 and transferring to the Boise stations in 2014. The announcement does not specify her start date or any planned operational changes.

The players

Jennifer Lopez

Jennifer Lopez is a Sinclair sales executive who built her career across Colorado Springs, Boise, and Seattle before returning to lead the Boise stations.

Rob Weisbord

Rob Weisbord is Sinclair's Chief Operating Officer and President of Local Media, the executive who announced the appointment.

The details

Sinclair Chief Operating Officer and President of Local Media Rob Weisbord announced the appointment. Lopez began at Sinclair as an Account Executive at FOX21/SOCO in Colorado Springs, moved to KBOI/KYUU in Boise as Senior Account Executive, and was promoted to Digital Sales Manager in 2017 before leaving for Seattle in 2023.

2011: Lopez begins her Sinclair career in Colorado Springs.
2014: Lopez transfers to KBOI/KYUU in Boise.
2017: Lopez is promoted to Digital Sales Manager in Boise.
2023: Lopez moves to Seattle as General Sales Manager of KOMO/KUNS.
November 2, 2026: Sinclair announces Lopez as VP and GM of the Boise stations.

Market Landscape

Sinclair's decision to move Lopez between its Seattle and Boise stations reflects a pattern of relocating experienced sales managers within its own group rather than hiring externally. The appointment keeps leadership knowledge of the Boise market inside the company as competitors in the region continue to operate their own station groups.

For Boise viewers and advertisers, the appointment means a familiar sales leader now oversees KBOI, KYUU, and KNIN. Advertisers working with the stations may see continuity in account relationships under her leadership.

The takeaway

Leadership moves like this often signal how a broadcaster values local market knowledge. Readers tracking Boise media can watch whether station programming or sales strategy shifts under new management.