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Nathan Tucker to Lead WinCo Foods Starting May 2027

The current chief merchandising officer will succeed retiring CEO Grant Haag in early 2027.

Updated on Oct. 30, 2026 in Retail

Isometric editorial illustration of a modular grocery shelf and crates, representing a business leadership transition.
Nathan Tucker, currently chief merchandising officer at WinCo Foods, will succeed retiring CEO Grant Haag in May 2027. AI Illustration. Upload story photo >

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Nathan Tucker will assume the role of CEO at Boise-based WinCo Foods on May 1, 2027. He will transition to the position of president on January 1, 2027, ahead of the retirement of current leader Grant Haag.

Why it matters

The appointment marks a significant leadership change for the regional grocery chain as it manages nearly eight years of growth under Haag. Tucker brings over a decade of company experience to the helm as he prepares to guide the firm beyond its current footprint.

WinCo Foods generated $10.89 billion in total sales in 2024, averaging $77 million in annual revenue across its 147 locations. The company currently maintains operations in 10 states.

The players

Nathan Tucker

He is the incoming CEO and current Chief Merchandising Officer who holds an MBA from Boise State University and serves on the board of the Western Association of Food Chains.

Grant Haag

He is the retiring chief executive officer who has led the company for nearly eight years.

WinCo Foods

This employee-owned supermarket chain is headquartered in Boise and operates 147 stores.

The details

Tucker, who currently serves as Chief Merchandising Officer, joined the organization in 2013 as an assistant store manager. He will work alongside the retiring Haag until May 2027 to ensure a transition of management.

Timeline

  1. Nathan Tucker began his tenure at WinCo Foods in 2013.

  2. The company recorded $10.89 billion in total sales in 2024.

  3. Nathan Tucker assumes the role of company president on January 1, 2027.

  4. Nathan Tucker becomes CEO of WinCo Foods on May 1, 2027.

Market Landscape

This transition follows the established pattern of long-term succession planning common among major regional grocery chains. It positions the company to maintain its competitive standing by promoting internal leadership familiar with its specific operational model.

Shoppers can expect a period of operational continuity as the internal leadership transition takes place over the next several years. The move aims to stabilize long-term strategy for the company's 147 store locations across 10 states.

The takeaway

Leadership transitions in large regional retail firms often favor internal candidates who have deep experience with the company culture. Developing a long-term handover plan helps ensure consistent service levels for customers across existing store networks.

What happens next

Nathan Tucker will assume the role of president on January 1, 2027, followed by his transition to CEO on May 1, 2027.

Further reading

For additional context on the local grocery market, visit the Retail section.

Live Poll

Do you believe employee-owned companies are better managed than traditional corporate-owned businesses?