Pacific Media Group Names Grimes Radio President

Sherri Hamamura Grimes steps into the leadership role for the company’s extensive Hawai'i radio operations.

Updated on Oct. 29, 2026 in People

Isometric editorial illustration of a tall radio transmitter tower situated on a tropical, volcanic ridge, representing statewide broadcast infrastructure. — Pacific Media Group has named Sherri Hamamura Grimes as President of its Radio Division, tasking her with overseeing the company's 21 broadcast stations across Hawai'i. AI Illustration. Upload story photo >

Pacific Media Group has appointed Sherri Hamamura Grimes as the President of its Radio Division. Grimes brings decades of internal company experience to the role as she oversees operations across the islands.

Why it matters

This executive appointment places a long-tenured leader in charge of the company's statewide broadcast network. Her strategic oversight will guide the operations of 21 radio stations throughout Hawai'i.

Pacific Media Group currently operates a network of 21 radio stations across the state. The company maintains regional offices in Kahului, O'ahu, Kaua'i, Hilo, and Kona.

The players

Sherri Hamamura Grimes

She is the newly appointed President of the Pacific Media Group Radio Division who previously managed Maui operations.

Pacific Media Group

It is a media organization that operates 21 radio stations with offices in Kahului, O'ahu, Kaua'i, Hilo, and Kona.

The details

Grimes works directly with market managers and leadership teams to ensure strategic direction across all island markets. She previously served as the Vice President and General Manager of Maui Radio operations.

Grimes joined Pacific Media Group in 1999.
Grimes served as Managing Director of the Maui County Fair from 2009 to 2019.
Grimes became VP and General Manager of Maui Radio in 2019.
The appointment of Grimes took effect on October 26, 2026.

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Market Landscape

This appointment reflects the broader trend of leadership consolidation within Hawai'i media groups as they manage regional broadcast networks. The move positions Pacific Media Group to maintain competitive cohesion against other local media outlets.

Listeners across the company's 21 stations may see adjustments in regional programming strategy as Grimes takes over executive oversight. Changes in local management structure could influence the variety of content broadcast in Kahului, Hilo, and other served markets.

The takeaway

The transition marks a promotion for a long-serving internal leader who has deep ties to the Maui community. Her extensive tenure suggests a focus on maintaining stability across the statewide radio network.