Cox Media Group Promotes Abby Jessen at WSB-FM
The media organization has elevated Abby Jessen to the position of Director of Branding and Programming at its Atlanta station.
Updated on Oct. 21, 2026 in Marketing
Cox Media Group announced that it has promoted Abby Jessen to Director of Branding and Programming for WSB-FM. She previously served as the station's Assistant Director of Branding and Programming.
Why it matters
The promotion marks a significant leadership shift for the Atlanta radio station as it looks to leverage Jessen's extensive background in programming and news anchoring to refine its brand identity.
Jessen previously programmed stations including WGAU (1340) and WXKT (103.7) in Athens and worked as a weekend news anchor for WSB (750) and WSBB (95.5).
The players
Abby Jessen
She is the newly appointed Director of Branding and Programming for WSB-FM in Atlanta.
Cox Media Group
This is a major media company that owns and operates a diverse portfolio of radio and television stations across the United States.
The details
Jessen brings years of experience to the role, having spent three years programming and hosting midday shows at KRAV (96.5) in Tulsa. Her experience also includes tracking midday shows on various stations, including WEZI (102.9) in Jacksonville, WNGC-FM (106.1) in Athens, and KSMG (105.3) in San Antonio.
Timeline
March 2023: Jessen began her role as Assistant Director of Branding and Programming.
October 21, 2026: Cox Media Group announced the promotion of Abby Jessen.
Market Landscape
This move reflects the industry-wide push toward centralized programming oversight as seen in the Radio Advertising Bureau's industry consolidation trends. By elevating an internal veteran, the company emphasizes brand stability within a competitive Atlanta media market.
Listeners of WSB-FM may notice shifts in the station's programming format and midday show content as Jessen assumes her new leadership duties. The internal promotion suggests a focus on maintaining brand continuity while potentially refining the station's local outreach.
The takeaway
Jessen's transition from a regional programmer to a key Atlanta decision-maker highlights the value of deep internal experience in radio management. Listeners can monitor local station announcements to see how these leadership changes influence the station's daily content schedule.
Further reading
For more on industry leadership changes, see our latest coverage on Marketing.
