Chicken Salad Chick to Open Downtown Atlanta Location

The new restaurant at 231 Peachtree St. will host a three-day grand opening celebration starting Oct. 26.

Updated on Oct. 20, 2026 in Openings & Closings

Chicken Salad Chick to Open Downtown Atlanta Location

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Chicken Salad Chick is set to open its new downtown Atlanta restaurant on Oct. 26. The launch will include three days of promotional giveaways for customers who purchase a meal.

Why it matters

The opening serves as a milestone in the company's broader expansion strategy as it works to grow its footprint with more than 300 locations currently in development.

The company currently has over 300 locations under development nationwide. This new storefront is located at 231 Peachtree St.

The players

Chicken Salad Chick

Chicken Salad Chick is a fast-casual restaurant chain specializing in various chicken salad recipes and sides.

The details

Guests visiting the new location during the three-day grand opening period must purchase a meal to qualify for promotional items. Giveaways include food rewards and branded merchandise, such as tote bags and dish towels, for early customers.

Timeline

  1. The grand opening and first day of giveaways begin Oct. 26.

  2. The second day of grand opening giveaways takes place Oct. 27.

  3. The third day of grand opening giveaways occurs Oct. 28.

Market Landscape

This opening aligns with the company's aggressive growth strategy as it targets new franchise territories in New Jersey, Long Island, and central Pennsylvania. The firm is scaling its presence significantly to compete within the fast-casual dining sector.

Local customers can participate in the three-day grand opening by purchasing a meal to receive promotional items. The first guest on Oct. 26 is eligible for a year of free food, while subsequent early guests will receive merchandise.

The takeaway

The event highlights the company's continued retail expansion in urban centers. Residents planning to attend should arrive early, as the giveaways are limited to the first 50 guests per day.

Further reading

For more news on local business changes, visit Atlanta Openings & Closings.

Source note: This article includes information reported by Fast Casual.

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Do you feel that grand opening giveaways are a valuable addition to your local community?