La Costeña Became Official Atlanta United Partner
The Mexican food brand has secured a multi-year deal to supply products at Mercedes-Benz Stadium.
Updated on Oct. 7, 2026 in Mexican Food
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La Costeña has been named the official Mexican food and jalapeño partner of Atlanta United. The brand will provide its food products to fans at Mercedes-Benz Stadium throughout the duration of the agreement.
Why it matters
This partnership marks the first time Atlanta United has collaborated with a Mexican food brand. The deal aims to enhance the match-day dining experience for spectators by integrating specialized culinary offerings into the venue.
La Costeña products will be available at Mercedes-Benz Stadium through May 2028. This deal establishes the brand as the first Mexican food and official jalapeño partner for the club.
The players
La Costeña
This is a well-known international brand that specializes in canned Mexican food products and peppers.
Atlanta United
This is a prominent professional soccer club based in Atlanta that competes in Major League Soccer.
Mercedes-Benz Stadium
This facility is a major sports and entertainment venue located in Atlanta that hosts professional soccer and football games.
The details
The collaboration ensures that La Costeña food products will be served directly to fans during Atlanta United match days. The company holds the exclusive designation as both the official Mexican food and official jalapeño partner for the team.
Timeline
October 7, 2026: The partnership was officially announced.
Through May 2028: La Costeña products will be sold at Mercedes-Benz Stadium.
Culture Shift
This partnership follows the industry trend of sports clubs diversifying their stadium dining options through strategic brand alliances. It reflects a broader movement to modernize the fan experience by incorporating recognized global food brands into local sporting venues.
Atlanta United fans can expect to find La Costeña products available at Mercedes-Benz Stadium during upcoming matches. This addition changes the standard match-day concessions lineup for regular attendees at the venue.
The takeaway
Stadium partnerships with recognizable food brands are becoming a key way for sports teams to elevate the quality of their concessions. Fans attending matches in Atlanta should look for these new menu offerings at designated stands throughout the stadium.
Further reading
Learn more about the local culinary scene in the Atlanta Mexican Food section.
Source note: This article includes information reported by Star Local.
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Do improved food options at the stadium make you more likely to attend matches?
