Atlanta NWSL Franchise Adopted Name Atlanta City FC
The new National Women's Soccer League team revealed its official branding and team colors in Atlanta.
Updated on Sept. 28, 2026 in Soccer
Live Poll
Do you plan to attend home matches for the new Atlanta City FC team?
The 17th National Women's Soccer League franchise officially debuted as Atlanta City FC. The team, owned by AMB Sports and Entertainment, will host its home matches at Mercedes-Benz Stadium.
Why it matters
The branding launch establishes the identity for the newest expansion team in the NWSL. The team's visual aesthetic is designed to reflect the culture and ambition of the city.
The franchise is the 17th team to join the National Women's Soccer League. Construction on the club's training facility in Marietta is supported by a $100 million investment.
The players
Atlanta City FC
This is the newly established National Women's Soccer League franchise based in Atlanta.
Arthur Blank
He owns the franchise through his company, AMB Sports and Entertainment.
The details
The brand identity was developed based on direct input from local supporters. The team features a color palette of Atlanta Red, Georgia Peach, Platinum Metallic, and Black Char.
Timeline
April 2026: Training facility ground was broken in Marietta.
September 28, 2026: Official team name and colors were revealed.
October 4, 2026: Fan merchandise and brand event took place.
2028: The team is scheduled to begin league play.
Season Trajectory
The introduction of Atlanta City FC as part of the National Women's Soccer League expansion process marks a significant increase in the league's footprint. The club joins recent expansion teams in Boston and Denver to grow the total number of league franchises.
The reveal allows local supporters to purchase official team merchandise following the recent brand event. Fans can expect home matches to be played at Mercedes-Benz Stadium once the team begins play in 2028.
The takeaway
The selection of the Atlanta City FC name signals a formal start to the team's integration into the Atlanta sports landscape. Supporters should watch for future announcements regarding season ticket deposits and roster development as the 2028 start date approaches.
Further reading
For more background on the professional soccer scene in the region, visit Soccer.
Live Poll
Do you plan to attend home matches for the new Atlanta City FC team?
