Atlanta Braves Revenue From The Battery Surged in 2025
The organization reported $97 million in mixed-use development revenue last year, marking a 45% increase.
Updated on Sept. 23, 2026 in Baseball
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The Atlanta Braves generated $97 million in mixed-use development revenue in 2025, a significant rise from the $67 million recorded in 2024. By internalizing development operations rather than relying on external brokers, the team has successfully captured higher profits.
Why it matters
The team determined that fans prefer engaging directly with the sports organization, leading management to keep development revenue out of league revenue-sharing agreements. This strategic decision to handle debt and liability internally has influenced hundreds of other organizations seeking development models.
The franchise reported $97 million in mixed-use development revenue in 2025, representing a 45% increase over the $67 million generated in 2024. Over 400 sports organizations have visited The Battery site to study the club's development approach over its 10-year history.
The players
Atlanta Braves
This professional baseball franchise owns and operates the mixed-use development known as The Battery.
The details
Braves management operates under the belief that utilizing external developers results in giving away potential revenue that belongs to the organization. Consequently, the team maintains full control over its financial risks and construction project liabilities without relying on outside brokers.
Timeline
The Braves earned $67 million in development revenue during 2024.
The team generated $97 million in development revenue throughout 2025.
Braves executives presented at the SBJ AXS DRIVE conference in September 2026.
Season Trajectory
This financial strategy highlights a departure from traditional MLB revenue sharing agreements by excluding development income from the league's pool. The model underscores the team's ongoing friction regarding potential market expansion, specifically the organization's stated opposition to a new team in Nashville.
The decision to internalize development risks ensures that the organization maintains control over the fan experience at The Battery. By keeping these revenues outside of shared league pools, the club retains more capital that could be reinvested into future stadium improvements.
The takeaway
The success of The Battery demonstrates that sports franchises can maximize value by becoming their own real estate developers. Other organizations should consider whether the loss of external broker expertise is outweighed by the ability to retain all development-related income.
Further reading
Learn more about the team's operations in the Baseball section.
Source note: This article includes information reported by Sportsbusinessjournal.
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