Hyundai Extended Atlanta Braves Partnership Through 2029
The automaker will maintain its sponsorship of Braves events and signage at Truist Park through the end of the decade.
Updated on Sept. 27, 2026 in Baseball
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Hyundai has renewed its long-standing corporate partnership with the Atlanta Braves, extending the collaboration through 2029. The deal continues the brand's visibility at Truist Park and its support for community health initiatives.
Why it matters
The partnership reinforces a decade-long alliance that connects the automotive manufacturer with a major professional sports franchise. It also highlights the company's broader economic footprint in Georgia through massive industrial investments.
Hyundai has invested $7.59 billion into the Hyundai Motor Group Metaplant America, a facility designed for a production capacity of 500,000 vehicles. This industrial expansion is projected to create 8,500 direct jobs in the state.
The players
Atlanta Braves
The professional Major League Baseball team based in Atlanta that competes in the National League East division.
Hyundai
The South Korean automotive manufacturer that operates major production facilities and corporate initiatives within Georgia.
Hyundai Hope on Wheels
The corporate social responsibility initiative focused on funding pediatric cancer research and providing care for patients.
Children's Healthcare of Atlanta
A prominent pediatric health system that receives significant charitable funding for cancer research through corporate partnerships.
The details
The agreement sustains the presence of Hyundai branding on the Truist Park outfield wall and behind the visitors dugout. Additionally, the automaker maintains its sponsorship of BravesVision and Alumni Sunday events at The Battery Atlanta.
Timeline
2005: Hyundai began funding pediatric cancer research and care.
2014: Hyundai began its partnership with the Atlanta Braves.
2019: Hyundai began the pediatric first pitch ceremonial program.
Through 2029: The term of the renewed Hyundai and Braves partnership.
Season Trajectory
This partnership renewal stabilizes a core commercial pillar for the franchise, ensuring consistent brand visibility throughout the current stadium experience. It positions the organization to leverage industrial growth in the region as part of its long-term revenue strategy.
Fans will continue to see Hyundai signage prominently displayed throughout Truist Park during home games through the 2029 season. The partnership also guarantees that a pediatric patient will continue to throw a ceremonial first pitch at designated games.
The takeaway
This long-term extension highlights how major professional teams rely on stable corporate sponsorships to fuel both facility upgrades and local philanthropic efforts. Residents can expect the continuation of community programs at The Battery Atlanta as part of this ongoing brand integration.
Further reading
For additional insights into the team, visit the Atlanta Baseball section.
Source note: This article includes information reported by WSB-TV Channel 2 - Atlanta.
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