Anthem Partners With Brokers Holding Group in Georgia
The partnership aims to expand Anthem health plan distribution across Georgia through local insurance brokers.
Updated on Nov. 7, 2026 in Healthcare
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Anthem Blue Cross and Blue Shield in Georgia has formed a partnership with Brokers Holding Group to distribute its health plans through local insurance brokers. The arrangement is intended to expand health coverage options for small and mid-sized employers across the state.
Why it matters
Small and mid-sized employers often rely on insurance brokers to find and enroll in health coverage, so adding Anthem's plans to a broker network could widen the choices available to them in Georgia. The arrangement shows how insurers are working through intermediaries to reach businesses that are not served directly.
No quantitative corporate figures were disclosed in the announcement, so the partnership's scale and financial terms cannot be measured from the available information. The source does not specify broker counts, enrollment targets, or revenue expectations.
The players
Anthem Blue Cross and Blue Shield
Anthem Blue Cross and Blue Shield is a health insurance company and a member of the Blue Cross Blue Shield Association that offers health benefit plans across multiple states, including Georgia.
Brokers Holding Group
Brokers Holding Group is a general agency that supports insurance brokers with sales materials, quoting, enrollment assistance, and end-to-end services.
Rob Teas
Rob Teas is the regional vice president of Anthem Blue Cross and Blue Shield in Georgia, overseeing the company's operations in the state.
The details
Brokers Holding Group, which operates alongside Warner Pacific as a general agency, helps insurance professionals connect businesses with health insurance products. Under the partnership, the firm provides brokers with sales and marketing materials, quoting and enrollment assistance, and end-to-end support for Anthem's plans.
Market Landscape
Broker-mediated purchasing has long been the main route through which small employers buy group health coverage, as the federal SHOP Exchange created under the Affordable Care Act relies on agents and brokers to enroll businesses. This partnership extends that model by placing Anthem's plans inside a general agency's broker network in Georgia.
Small and mid-sized employers in Georgia may gain access to Anthem health plans through local brokers they already work with. Business owners exploring coverage options can ask their insurance broker whether Anthem plans are available to them.
The takeaway
Employers shopping for group health coverage can benefit from comparing plans offered through different broker networks. Asking a broker which carriers they represent can reveal options that were not previously visible.
Further reading
Explore more Georgia Healthcare coverage to see how insurers and intermediaries are reshaping access to employer health plans in the state.
Source note: This article includes information reported by WSB-TV Channel 2 - Atlanta.
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