Scimetrics Appointed Howard Franklin Operations Director
The Wellington-based pest management company has hired an industry veteran to lead its expansion efforts.
Updated on Oct. 14, 2026 in People
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Scimetrics Limited has appointed Howard Franklin to serve as the company's new operations director. In this role, Franklin will oversee the firm's sales, marketing, production, and warehousing departments.
Why it matters
The company created this position to bolster its efforts in multi-market sales and production. Franklin is expected to leverage his background to help the organization reach its long-term growth objectives.
Howard Franklin brings 37 years of experience in the pest management industry to his new role. He previously held leadership positions at various product manufacturing companies.
The players
Howard Franklin
He is an Associate Certified Entomologist with nearly four decades of industry experience and the new operations director at Scimetrics Limited.
Richard Poche
He serves as the president of Scimetrics Limited and oversees the company's strategic leadership team.
The details
Franklin holds the Associate Certified Entomologist designation and will focus on scaling the company's operational reach. President Richard Poche stated that the move is intended to strengthen the firm's integrated approach to market sales and product development.
Timeline
Scimetrics announced the appointment of Howard Franklin on October 14, 2026.
Market Landscape
The appointment reflects a broader trend of specialized technical leadership within the pest management sector. By integrating an Associate Certified Entomologist into its executive team, Scimetrics positions itself to better compete against firms emphasizing high-level product and service expertise.
Customers of Scimetrics may see more streamlined product availability and service consistency as the company expands its production and sales operations. The leadership change signals a focus on scaling internal efficiencies to better support the client base.
The takeaway
Bringing in an executive with deep technical background can help manufacturing firms bridge the gap between product development and market demand. Industry professionals looking to scale their businesses often prioritize leadership roles that align specific domain expertise with broader operational goals.
Further reading
For more on industry leadership changes, visit People.
Source note: This article includes information reported by Pest Control Technology.
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