Hyde Park Village Appointed New General Manager

DeAnna Lamphere has been named as the new general manager of the Tampa retail property.

Updated on Sept. 23, 2026 in People

An open-air Mediterranean-style shopping promenade with stucco walls and arched walkways under bright, clear Florida sun. — Hyde Park Village in Tampa has appointed DeAnna Lamphere, a veteran retail executive, to lead daily operations and brand partnerships. AI Illustration. Upload story photo >

Hyde Park Village has appointed DeAnna Lamphere to serve as its new general manager. In this role, she will oversee operations, brand partnerships, marketing, and the overall guest experience at the property.

Why it matters

The appointment brings a veteran retail executive to lead the daily management of the shopping district. Her oversight will shape the strategic direction of the site and its relationship with local consumers.

Lamphere joins the team following a career spanning leadership roles at retailers including Nordstrom, Macy's, and TJX Companies. Her professional background includes tenure as CEO of Naked&Famous and President of Snapper Rock International.

The players

DeAnna Lamphere

She is an experienced retail executive who has previously served as CEO of Naked&Famous and President of Snapper Rock International.

Hyde Park Village

It is a prominent retail property located in Tampa that features a variety of shops, restaurants, and entertainment options.

The details

Lamphere assumes responsibility for the day-to-day operations and marketing efforts at the Tampa destination. She brings extensive experience from previous senior roles at national brands such as White House Black Market, Soma, and Ross Stores.

DeAnna Lamphere was appointed to the position in September 2026.

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Market Landscape

This appointment reflects a broader trend of destination retail properties hiring veteran industry executives to modernize guest experiences. It positions the property to compete more aggressively for consumer attention in the evolving Tampa retail sector.

Shoppers at the center may see shifts in brand partnerships and marketing programs as the new manager implements her strategy. These operational changes aim to influence the quality of the guest experience at the property.

The takeaway

Lamphere brings a deep background in national retail chains to the local Tampa management team. Her leadership experience across diverse apparel and retail brands suggests a focus on refining the site's commercial appeal.