L'ange Partners With Florida Panthers Dance Team
The Florida-based hair care brand joins the NHL franchise to boost visibility among a surging female audience.
Updated on Oct. 28, 2026 in Hockey
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L'ange has become the official hair care partner of the Florida Panthers dance team for the 2026-2027 season. The collaboration aims to leverage the team's championship success to reach a rapidly expanding female fan base.
Why it matters
The partnership is designed to increase brand visibility among female sports fans, a demographic that has seen significant growth in recent years. L'ange will utilize the partnership for experiential marketing at the team's home arena.
The Florida Panthers female fan base grew 120% between 2022 and 2026. The franchise's home venue, Amerant Bank Arena, hosts more than 1.2 million annual attendees.
The players
L'ange
L'ange is a Florida-based hair care and styling brand that operates a branded lounge at Amerant Bank Arena.
Florida Panthers
The Florida Panthers are a professional NHL team based in Sunrise that won the Stanley Cup in both 2024 and 2025.
The details
L'ange will integrate its brand into team events through experiential activations, branded spaces, and live-event marketing. The company operates a dedicated branded lounge within Amerant Bank Arena and will sponsor the Halloween Takeover Night.
Timeline
The partnership covers the 2026-2027 season.
L'ange will sponsor the Halloween Takeover Night game on October 30, 2026.
Season Trajectory
This partnership aligns with the broader growth of female viewership in the NHL, mirroring the rising commercial interest in major sports franchises. It positions the Florida Panthers as a key entity for brands looking to connect with a larger, more diverse fan base following their back-to-back championship wins.
Fans visiting the Amerant Bank Arena for the Halloween Takeover Night on October 30 will encounter new experiential activations from the brand. These marketing efforts will be visible throughout the arena concourse and via physical and digital billboards in the local market.
The takeaway
Professional sports teams are increasingly focusing on specialized partnerships to engage specific demographic segments. Consumers can expect more experiential activations at games as brands seek to integrate themselves into the live event atmosphere.
Further reading
For more on the latest team developments and league partnerships, visit the Hockey section.
Source note: This article includes information reported by Happi.
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