DecisionHR Appoints New Vice Presidents of Sales
The St. Petersburg company names two industry veterans to lead sales expansion across the East and West regions.
Updated on Oct. 21, 2026 in People
DecisionHR has appointed Rachel Barden as Vice President of Sales East and Sarah Green as Vice President of Sales West. The new leadership will focus on building regional sales teams to support the professional employer organization's growth.
Why it matters
The appointments are designed to accelerate the company's regional expansion into key markets including New York, Texas, and California. Both executives bring decades of experience to strengthen the firm's presence in the competitive employee benefits sector.
The new appointees bring a combined 30 years of experience to their roles at the St. Petersburg-based PEO. This leadership expansion follows the organization's steady growth since its founding in 1996.
The players
Rachel Barden
She serves as the newly appointed Vice President of Sales East for the company.
Sarah Green
She takes on the role of Vice President of Sales West for the organization.
Chuck Link
He is the Senior Vice President of Sales who oversees the newly appointed leadership team.
DecisionHR
It is an IRS-certified professional employer organization headquartered in St. Petersburg.
The details
Rachel Barden will oversee sales operations in states including New York, Massachusetts, and Florida, while Sarah Green will lead growth efforts in California, Texas, and Colorado. Both executives report directly to Senior Vice President of Sales Chuck Link.
Timeline
DecisionHR began serving businesses in 1996.
The appointments were officially announced on October 21, 2026.
Market Landscape
The expansion follows the strategic model of IRS-certified PEOs, which must maintain rigorous regulatory compliance to operate nationally. This move positions the company to capture additional market share by scaling localized sales teams against national competitors.
Business clients in the designated expansion regions may see an increase in local outreach and personalized support for their employee benefit programs. The management shift focuses on building capacity, which could lead to expanded service offerings for companies in these states.
The takeaway
These executive hires signal a focused push to scale the firm's footprint in high-growth states. Businesses should monitor their local market for potentially improved access to PEO services and support.
Further reading
For more news regarding industry leadership, visit the St. Petersburg People section.
