That Flower Feeling Gives Away 600 Bouquets
The free flower activation at Pointe Orlando followed the IFPA conference on October 16 and drew volunteers and social media followers.
Updated on Nov. 2, 2026 in Philanthropy
That Flower Feeling distributed 600 free bouquets to the community at Pointe Orlando following the IFPA conference on October 16. The activation generated approximately 210 new social media followers and new interest in volunteering.
Why it matters
The giveaway put fresh flowers directly into the hands of consumers in a high-traffic public space, supporting the organization's goal of getting more Americans to enjoy flowers. For Orlando residents, it offered a free, local opportunity to engage with the campaign and with volunteer work.
The organizer reported distributing 600 bouquets and gaining approximately 210 new social media followers, but the source provides no baseline follower count or cost figures for comparison. The number of volunteers involved and the total expense of the giveaway were not disclosed.
The players
That Flower Feeling
A national organization that promotes increased fresh-flower use among American consumers through its "Just Add Flowers" campaign across digital and audio channels.
Pointe Orlando
A mixed-use entertainment and retail destination in Orlando that hosted the free flower activation and provided space and setup support.
Flowers for People
A floral organization whose Katie Lila helped create the bouquets distributed to the community at the event.
The details
Volunteers Lane DeVries, Sahid Nahim, and William "Williee" Armellini photographed the event, helped with setup, and handed out flowers. Pointe Orlando's Brian Small, Alegna Hollis, and Doug Devore provided the space and supported setup and cleanup, while Katie Lila of Flowers for People helped create the bouquets.
Timeline
October 16: IFPA conference, which preceded the Pointe Orlando activation
Article reporting the activation published November 2, 2026
Campaign Context
The Pointe Orlando giveaway is a physical extension of That Flower Feeling's "Just Add Flowers" campaign, which has so far relied on digital and audio channels to promote flowers. The activation moves that messaging into a public space where people can receive the product directly.
Orlando residents who receive a free bouquet or follow the campaign on social media gain a no-cost way to bring fresh flowers into their homes. The activation also points to volunteer roles for people who want to help with community events like this one.
The takeaway
Fresh flowers are a low-cost way to brighten a home, and community giveaways like this one make it easy to try them. Readers interested in helping with similar events can look for local volunteer opportunities.
Further reading
Explore more Philanthropy coverage to see how community giveaways like this one fit into local giving in Orlando.
