Build-A-Bear to Open New Location at ICON Park
The new interactive store is scheduled to welcome visitors to the Orlando destination on Thursday, Nov. 5.
Updated on Oct. 29, 2026 in Theme Parks
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Build-A-Bear Workshop will launch a new retail location at ICON Park in Orlando on November 5, 2026. The site will offer guests three specialized shopping experiences.
Why it matters
The expansion brings a new interactive retail destination to the area, catering to families and fans of specific pop culture franchises.
The new store features three distinct specialty shopping areas, including dedicated spaces for Pokémon, Hello Kitty and Friends, and Promise Pets. Hello Kitty merchandise at this specific location is exclusive to ICON Park.
The players
Build-A-Bear Workshop
This international retailer specializes in customizable stuffed animals and interactive toy shopping experiences.
ICON Park
Located in Orlando, this major entertainment complex features a variety of attractions, restaurants, and retail spaces.
The details
This new store blends retail shopping with an interactive stuffed animal customization process. Additionally, the Promise Pets area provides a hands-on space for children to engage in a simulated pet care experience.
Timeline
The grand opening at ICON Park is scheduled for Thursday, Nov. 5, 2026.
Travel Outlook
The opening of this storefront at ICON Park marks an expansion of the Build-A-Bear Workshop customization process into a premier Orlando tourist corridor. This move reflects a broader trend of destination-based retail where theme park environments integrate immersive experiences.
Visitors to Orlando should anticipate an influx of families to the ICON Park area when the store debuts on November 5. Travelers planning a visit to the complex in early November may want to monitor official announcements for potential peak-crowd times.
The takeaway
The addition of this store provides a new interactive option for families visiting the Orlando entertainment district. Shoppers looking for unique souvenirs will find exclusive merchandise at this location that is not available elsewhere.
What happens next
Additional information regarding the specific schedule and events for the store's grand opening celebration is expected to be released by the company in the coming weeks.
Further reading
For more on entertainment and retail developments in the region, check out our Theme Parks section.
Source note: This article includes information reported by WESH.
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