ICON Park Launches New Attraction Bundle Passes
The Orlando entertainment hub introduced two new pass options to help guests save on local attractions and dining.
Updated on Oct. 23, 2026 in Theme Parks
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ICON Park in Orlando has debuted the Play Pass and Fun Pass to offer visitors bundled savings on various attractions and venues. The new passes aim to simplify the purchasing process for tourists and residents looking to visit multiple sites during their stay.
Why it matters
By providing upfront bundles, the park seeks to streamline the experience for guests who plan to enjoy several experiences at once. The move offers a cost-effective alternative to individual ticket purchases for those exploring the entertainment complex.
The Play Pass costs $99.99 for nine attractions, while the Fun Pass is available for $84.99 for four attractions. Dining discounts range from 10% to 20% at select locations, with attraction access valid for 10 days and secondary discounts valid for 30 days.
The players
ICON Park
ICON Park is a large-scale entertainment destination in Orlando featuring various attractions, dining options, and retail spaces.
The details
Guests can purchase both passes at The Wheelhouse Bar located inside the park and receive a physical card. This card is then presented at each venue to redeem the specific attraction entries or retail and food discounts included in the chosen package.
Timeline
ICON Park officially introduced the new pass options on October 15, 2026.
Travel Outlook
The introduction of these passes follows the broader industry pattern of using bundled ticketing to increase visitor engagement with secondary venues. This strategy helps entertainment hubs manage guest flow and encourage spending across multiple service categories throughout a single visit.
Visitors should be prepared to use their pass within the 10-day window for attractions, while dining and shopping discounts remain active for up to 30 days. To maximize value, shoppers should check which participating restaurants offer the full 20% discount versus the 10% base rate.
The takeaway
Travelers planning a multi-day visit to Orlando can use these passes to reduce overall costs by planning their attraction schedule in advance. Ensure you visit The Wheelhouse Bar immediately upon arrival to secure your physical card and begin redeeming your discounts.
Further reading
For more information on local entertainment options, visit the Theme Parks section.
Source note: This article includes information reported by Amusement Today.
Live Poll
Do you prefer buying bundled passes over individual tickets when visiting local entertainment attractions?
