Barneys Brand Secured New Series and Store
Authentic Brands Group announced a scripted television show alongside plans for a new retail location in Naples.
Updated on Oct. 14, 2026 in Television
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Authentic Brands Group and Amazon MGM Studios are developing a scripted series titled Bella From Barneys for Amazon Prime Video. The company also confirmed plans to expand its physical footprint with a new store in Naples, Florida.
Why it matters
The move signals a strategy to leverage the Barneys intellectual property through integrated media and retail expansion. This dual approach aims to reintroduce the legacy brand to international audiences while establishing a luxury shopping presence in key markets.
Authentic Brands Group purchased the Barneys intellectual property for $271 million in 2019. The upcoming series is slated for distribution across 240 countries and territories on Amazon Prime Video.
The players
Authentic Brands Group
This is a brand management company that owns a diverse portfolio of entertainment and lifestyle labels.
Amazon MGM Studios
This is a television and film production company that creates original content for Amazon's streaming platforms.
Richard Cohen
He is an executive working on the development of new retail locations for Barneys.
Eric Appelblom
He is a leader overseeing the physical expansion of Barneys stores in the Florida market.
Josh Schwartz
He is a television producer at Fake Empire known for his work on scripted youth-oriented drama series.
The details
The television series, produced by Fake Empire, stars a fictional stockroom worker named Bella Baldwin and is set in a Beverly Hills store. Meanwhile, a 10,000-square-foot retail location is expected to open in Naples, Florida, under the leadership of Richard Cohen and Eric Appelblom.
Timeline
Authentic Brands Group purchased Barneys intellectual property in 2019.
A new Barneys store is scheduled to open in Naples, Florida, in the first quarter of 2026.
Industry Dynamics
This production follows a pattern set by legacy brands using the Amazon Prime Video global streaming distribution network to revitalize market presence. It reflects a broader shift toward integrated media and retail strategies to maintain brand relevance in the digital era.
Viewers will be able to stream the new series on Amazon Prime Video once it is released. Shoppers in Naples can expect the new retail location to begin operations in early 2026.
The takeaway
The brand is shifting toward a model that combines traditional luxury retail with digital content consumption. Local shoppers should note the upcoming store opening as the brand begins its expansion into the Florida market.
What happens next
A 10,000-square-foot Barneys store is scheduled to open in Naples, Florida, in the first quarter of 2026.
Further reading
For more updates on upcoming content, visit the Television section.
Source note: This article includes information reported by WWD.
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