Hightower Naples Joined The Bahnsen Group

The Naples advisory practice has integrated into The Bahnsen Group brand as a new Florida location.

Updated on Oct. 6, 2026 in Financial Planning

Isometric editorial illustration showing two stone-and-glass geometric volumes interlocking, symbolizing corporate merger and market expansion. — The Bahnsen Group has acquired Naples-based advisory practice Hightower Naples, establishing a new Florida office and expanding the firm's assets under management. AI Illustration. Upload story photo >

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The Naples-based advisory firm Hightower Naples has joined The Bahnsen Group. This transition marks the launch of The Bahnsen Group's second office in Florida.

Why it matters

The merger expands the national reach of The Bahnsen Group, which now oversees more than $10.5 billion in assets. This strategic integration allows the firm to bolster its physical presence in the Florida market.

Hightower Naples currently manages $1.1 billion in assets, contributing to The Bahnsen Group's total portfolio of more than $10.5 billion. The partnership represents the first existing advisory practice to join under Hightower's franchise model.

The players

Hightower Naples

This is an advisory practice based in Naples, Florida, that manages $1.1 billion in client assets.

The Bahnsen Group

This is a wealth management firm that oversees more than $10.5 billion in assets and has operated with Hightower since 2015.

The details

Hightower Naples officially joins the brand as part of an expansion strategy that establishes a secondary Florida footprint for the parent organization. The partnership leverages the operational framework established by The Bahnsen Group since its founding.

The Bahnsen Group was originally founded in 2015.
The announcement regarding Hightower Naples occurred on October 6, 2026.

Market Dynamics

The integration of Hightower Naples into the firm signals a continued trend of consolidation within the independent wealth management sector. This move leverages the Hightower franchise model to scale operations, positioning the firm to compete more aggressively for market share.

Clients currently serviced by Hightower Naples will gain access to the broader institutional resources managed by The Bahnsen Group. This transition does not require immediate action from retail investors, though they may see changes in administrative branding.

The takeaway

Wealth management firms are increasingly utilizing franchise models to expand their national footprint while maintaining local client relationships. Investors should review how such structural changes at their advisory firm might impact their long-term portfolio services.