PM Hotel Group Took Over Naples Hyatt House

The firm has assumed management of the 183-room property located along the Gordon River.

Updated on Oct. 6, 2026 in Hotels

Screen-print poster illustration of a modern waterfront hotel facade surrounded by palm trees, evoking a coastal travel destination. — PM Hotel Group has assumed management of the Hyatt House Naples, a 183-room hotel located along the city's Gordon River. AI Illustration. Upload story photo >

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PM Hotel Group has officially assumed management of the Hyatt House Naples/5th Avenue. The hotel sits along the Gordon River and serves the Naples market through a partnership with Finfrock and The Plasencia Group.

Why it matters

The transition marks a strategic move for PM Hotel Group, which identifies Florida as an important growth market. This change in leadership aims to strengthen the operations of the well-established waterfront property.

The property features 183 rooms comprised of studio, one-bedroom, and two-bedroom suites, supported by 3,100 square feet of meeting space. Guests also have access to an on-site marina, outdoor pool, fitness center, and a restaurant and bar.

The players

PM Hotel Group

This hospitality management firm oversees a diverse portfolio of properties and is actively expanding its presence in the Florida market.

Hyatt House Naples/5th Avenue

This 183-room hotel is situated along the Gordon River and offers proximity to downtown Naples.

Finfrock

This organization is an operational partner involved in the management transition of the Naples hotel property.

The Plasencia Group

This company provides advisory and transaction services and is a partner in the new operational structure for the hotel.

The details

PM Hotel Group entered into an operational partnership with Finfrock and The Plasencia Group to take over the Naples site. The property, which opened in 2016, remains a central hospitality fixture near the city's 5th Avenue South district.

The hotel originally opened to the public in 2016.
PM Hotel Group assumed management of the property on October 6, 2026.

Travel Outlook

This management shift aligns with a broader trend of hotel operators intensifying their footprint in the Florida market to capture consistent regional tourism demand. The move follows the typical lifecycle of hospitality assets as they transition through different operational management groups over time.

Travelers visiting the 5th Avenue South area can expect continued access to the property's marina, restaurant, and meeting facilities under the new management. Guests should monitor the hotel website for any potential updates to loyalty program perks or updated check-in procedures resulting from the transition.

The takeaway

Management changes at established waterfront hotels often result in refined service standards and updated amenity offerings for repeat visitors. Travelers should verify specific package inclusions when booking stays at properties currently undergoing operational transitions.