Aman Group Launches ATMA Ultra-Luxury Wellness Brand

The new brand debuts with its first destination, ATMA Miami, planned for Brickell's Biscayne Bay waterfront.

Updated on Nov. 10, 2026 in Tennis

Gouache-painted editorial illustration of a terraced pavilion above calm turquoise bay water with palm fronds, evoking a waterfront wellness retreat. — Aman Group launched ATMA, an ultra-luxury wellness brand whose first destination, ATMA Miami, will combine a hotel, branded residences and a private members club on Brickell's Biscayne Bay waterfront. AI Illustration. Upload story photo >

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Aman Group, the hospitality company behind Aman and Janu, has launched ATMA, an ultra-luxury performance living brand focused on advanced wellness programming and sport facilities. ATMA Miami will be its first destination, combining a hotel, branded residences and a private members club.

Why it matters

The launch extends Aman Group's luxury hospitality model into a wellness-centered concept built around residences and a members club. Miami's Brickell district is positioned as a key location for the brand's debut.

The ATMA Miami development includes a 120,000-square-foot spa and wellness centre, with residences ranging from one-bedroom to six-bedroom penthouses. The source does not disclose pricing, total unit counts, or membership costs for the planned facilities.

The players

Aman Group

Aman Group is a hospitality and lifestyle company founded 38 years ago that operates the Aman and Janu brands.

Novak Djokovic

Novak Djokovic is a professional tennis player and ATMA Global Partner who developed the brand's facilities.

OKO Group

OKO Group is a real estate developer partnering on the ATMA Miami project.

Oak Row Equities

Oak Row Equities is a real estate firm co-developing ATMA Miami alongside OKO Group.

The details

Djokovic will lead ATMA's longevity, nutrition, racquet sports and wellness programming under a multi-year relationship with the brand. Residents will receive priority nomination to join the invitation-only ATMA Club, and the Miami property was designed by SHoP Architects with interiors by Studio Paolo Ferrari.

• ATMA brand launch was announced on 11 November 2026.
• ATMA Miami completion is scheduled for 2031.

Season Trajectory

ATMA extends Aman Group's portfolio beyond its Aman and Janu hospitality brands into performance wellness, a category that pairs luxury residences with sport and longevity programming. The move follows a pattern of high-end developers adding branded residential and members-club concepts to their portfolios.

Miami residents and luxury buyers may consider the ATMA Miami residences, which range from one-bedroom to six-bedroom penthouses, as a long-term option since completion is scheduled for 2031. The source does not confirm pricing or how membership in the ATMA Club will be structured.

The takeaway

Luxury wellness brands are increasingly combining residences, sport facilities and members clubs in a single destination. Readers tracking the category can watch how ATMA Miami's 2031 completion shapes similar offerings.