Miami Developers Blend Clubs Into Luxury Real Estate
Luxury builders in Miami are adding private clubs, hospitality brands and curated experiences to condo and waterfront sales.
Updated on Nov. 5, 2026 in Hotels
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Miami luxury developers are incorporating private clubs, hospitality brands and curated experiences into real estate sales, according to a Real Deal Miami Real Estate Forum panel held November 4, 2026. Continuum's mixed-use waterfront complex in North Bay Village is planned with 536 condos, offices, restaurants and a 20-slip marina.
Why it matters
Wealth migration since the pandemic is cited as fueling demand for private clubs in Miami. The model uses hospitality and lifestyle brands to help sell residences and shape how buyers experience a neighborhood.
Developer figures show Continuum's complex planned with 536 condos and a 20-slip marina, with the first phase 50 percent completed. Faena Rose organizes more than 80 cultural events a year, and its membership is nearly full, while the full build-out timeline was not reported.
The players
Continuum
Continuum is a developer behind a mixed-use waterfront complex in North Bay Village that operates Palm Tree Club Miami.
Faena Rose
Faena Rose is an arts and culture-focused private club in Miami Beach's Faena District.
Oak Capital
Oak Capital is a developer that built the Boca Raton Yacht Club and is co-developing Domus Brickell Park in Brickell.
The details
Continuum operates Palm Tree Club Miami, a hotel and dockside restaurant in North Bay Village, which it uses to introduce prospective buyers to the surrounding waterfront. Oak Capital is co-developing Domus Brickell Park, a short-term rental condo-hotel in Brickell that replaces front-desk check-in with lobby ambassadors.
Timeline
- Since the pandemic, wealth influx has fueled membership growth at Faena Rose in Miami Beach.
- November 4, 2026: Real Deal Miami Real Estate Forum panel discussed private clubs in luxury real estate.
Market Context
The model follows the post-pandemic wealth migration that has pushed luxury demand into South Florida, as seen in Faena Rose's nearly full membership. Developers now treat private clubs and hospitality brands as sales tools rather than amenities added after construction.
Buyers considering Miami condos should ask whether private club access is included in purchase terms or sold separately. Those visiting Miami Beach's Faena District should check membership availability, since Faena Rose's membership is reported as nearly full.
The takeaway
Developers are using private clubs and hospitality brands to sell lifestyle as much as property. Buyers should weigh that added experience against the price and access terms attached to it.
Further reading
Explore more Miami Hotels coverage for context on how hospitality brands shape the local market.
Source note: This article includes information reported by The Real Deal New York.
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