Warner Music Group Promotes Roberto Andrade Dirak
The veteran executive steps into a new role overseeing Warner Music Latina and A&R efforts across Latin America.
Updated on Oct. 26, 2026 in Latin
Warner Music Group has elevated Roberto Andrade Dirak to the position of President of Warner Music Latina and A&R for Latin America. Based in Miami, Andrade will now lead regional genre strategy and oversee high-profile artist signings.
Why it matters
The promotion signals a strategic shift to unify regional leadership and A&R efforts to better capitalize on emerging market opportunities across Latin America. By aligning his decade-tested expertise with broader international objectives, the label aims to sharpen its focus on identifying top-tier talent.
Andrade has spent 5 years heading Warner Music Latina, where he helped sign artists such as Clarent, Aria Vega, and Fanta Rosario. He also spearheaded the Power Trap House initiative, supporting performers including Myke Towers and Luar La L.
The players
Roberto Andrade Dirak
He is the newly appointed President of Warner Music Latina and A&R for Latin America who has led the label for five years.
Alejandro Duque
He is the president of Warner Music International to whom Roberto Andrade Dirak reports in his new capacity.
The details
Andrade will work closely with regional leadership and local A&R teams to foster cross-border collaborations and refine genre-specific strategies. His previous tenure included transitioning artists like Yami Safdie and signing producers like Dale Pututi and Nesty to bolster the label's footprint in the reparto genre.
Timeline
October 26, 2026: Warner Music Group announced the promotion of Roberto Andrade Dirak.
2021: Andrade began his five-year leadership tenure at Warner Music Latina.
Industry Dynamics
This leadership shift reflects an ongoing trend in the music industry to consolidate regional management to better navigate the rapidly evolving Latin music landscape. The move positions Warner Music to more aggressively challenge rivals for market share in key talent-rich hubs like Colombia and Puerto Rico.
Fans can expect a continued focus on cross-regional collaborations and new project releases from the diverse roster of talent now under the expanded leadership umbrella. This organizational alignment may lead to more integrated promotional campaigns for artists across different Latin American territories.
The takeaway
The appointment of a long-term leader to a broader regional role demonstrates the increasing importance of decentralized A&R strategies for major labels. Listeners can anticipate a more cohesive effort to break new genre artists into international markets in the coming months.
Further reading
For more news on regional talent development, visit our Latin section.
