Podcasters Discuss Influence at Billboard Latin Music Week
Influencers explore how long-form digital content fosters deeper artist engagement in Miami.
Updated on Oct. 21, 2026 in Latin
At Billboard Latin Music Week, podcasters Agushto Papá, Juancito, and Jess Judith discussed the role of independent digital creators in the modern music landscape. The panel highlighted how long-form content bridges the gap between artists and their fan bases.
Why it matters
As the digital music market becomes increasingly saturated, creators are utilizing long-form podcasts to provide unique, deeper engagement that standard social media posts may lack. For artists, these platforms offer a crucial medium to connect directly with audiences.
Juancito has spent 7 years developing his podcasting career. This long-form approach aims to distinguish creators in a saturated digital landscape.
The players
Agushto Papá
This project, composed of Diego Mondragon, Angel Lopez, and Jason Nuñez, transitioned into podcasting after initially attempting a career as a sierreño music group.
Juancito
He is a Venezuelan podcaster who hosts the show Desde Cero and maintains a live residency in Miami.
Jess Judith
She is a Dominican influencer and podcaster who explores the intersections of media and artist engagement.
Isabela Raygoza
She serves as a moderator for industry panels and events, including those held during Billboard Latin Music Week.
The details
Moderated by Isabela Raygoza, the panel explored how podcasters help artists stand out in a crowded digital space. Agushto Papá shared their transition from a failed sierreño group to successful podcasters, demonstrating the shift toward alternative content creation.
Timeline
The panel discussion took place on October 21, 2026.
The 2026 Billboard Latin Music Awards broadcast on October 22, 2026.
Industry Dynamics
The shift toward artist-centric podcasting reflects a departure from short-form social media promotion in favor of long-form engagement. This trend highlights how creators are moving to secure audience loyalty in an increasingly fragmented entertainment landscape.
Fans can look forward to expanded artist interviews that provide deeper context than traditional media interviews. The Billboard Latin Music Awards broadcast on October 22 ensures viewers can access the celebration via Telemundo or the network's streaming partners.
The takeaway
Podcasting allows artists to bypass traditional promotional hurdles by building direct, authentic relationships with their listeners. Creators looking to emulate this success should focus on long-form storytelling that prioritizes depth over brevity to stand out in digital markets.
What happens next
The 2026 Billboard Latin Music Awards will broadcast live from the James L. Knight Center on October 22, 2026, via Telemundo, Peacock, Universo, and the Telemundo app.
Further reading
For more on the current landscape of the industry, see our coverage of Latin music trends.
