Sirena Yachts Taps Yachts360 for Southeast Push
Türkiye-based Sirena Yachts has named Fort Lauderdale brokerage Yachts360 as its exclusive US dealer for four southern states.
Updated on Nov. 9, 2026 in Cruises
Sirena Yachts, a Türkiye-based builder, has signed Fort Lauderdale-based Yachts360 for brokerage and new boat sales. Yachts360 will serve as the exclusive dealer for Sirena's series production models in Alabama, Mississippi, Louisiana, and Texas.
Why it matters
The agreement extends Sirena's US presence beyond its three existing Florida dealerships into new Gulf and Southern markets. For the Fort Lauderdale area, it reinforces the city's role as a hub for yacht brokerage and dealer networks.
Sirena's current US footprint consists of three major Florida dealerships, while Yachts360 reports nine US locations and nearly 100 brokers, a figure that does not specify how many are dedicated to new-build sales. The companies have not disclosed sales volumes or delivery timelines for the new territories.
The players
Sirena Yachts
A Türkiye-based luxury yacht builder producing models from 48 to 118 feet, now expanding its American dealer network.
Yachts360
A Fort Lauderdale brokerage founded in 2018 that specializes in pre-owned yacht sales and operates nine US locations.
The details
Yachts360, founded in 2018 and specializing in pre-owned brokerage, will use its financing capabilities to buy owners out in trade-in deals. Sirena and Yachts360 have already worked together on new-build orders, pre-owned sales, and trade-ins.
Timeline
2018: Yachts360 is founded.
2026: Sirena unveils the 118-foot Sirena 118 at the Cannes Yachting Festival, its first major step into the superyacht segment.
November 9, 2026: The Yachts360 appointment is announced.
Travel Outlook
Sirena's expansion reflects builders seeking US dealer coverage as demand shifts toward vessels that balance generous living space with fuel efficiency and manageable operating costs. The Sirena 118's Cannes debut places the brand in the superyacht tier while its series models target a broader buyer base.
Buyers in Alabama, Mississippi, Louisiana, and Texas will now have a local Sirena dealer route through Yachts360 rather than traveling to Florida. Prospective owners considering trade-ins can explore Yachts360's financing options for pre-owned boats.
The takeaway
For buyers in the four new states, the appointment creates a closer point of contact for Sirena's series models and trade-in deals. Comparing dealer financing and trade-in terms before committing to a new build can help shape the purchase.
Further reading
Explore more on Cruises for boat-buying and yacht market context in the Fort Lauderdale area.
Source note: This article includes information reported by Marine Industry News.
