Riviera Travel Appoints New North American Marketing Lead
Lissette Robledo joins the cruise line to bolster brand awareness and support expansion throughout North America.
Updated on Oct. 26, 2026 in Cruises
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Riviera Travel River Cruises has appointed Lissette Robledo as the new Commercial Marketing Director for North America. Based in Fort Lauderdale, Robledo will oversee marketing, sales, and revenue efforts to drive regional engagement.
Why it matters
The appointment aims to accelerate the company's North American expansion plans as it prepares for new vessel launches and market growth. Robledo will focus on strengthening trade relationships and enhancing the brand's visibility across the region.
Lissette Robledo brings more than 20 years of marketing experience to her new role at the cruise line. Her professional background includes prior tenures at Carnival Cruise Lines and positions at companies like Tile Redi and Evolis Inc.
The players
Lissette Robledo
Lissette Robledo is the newly appointed Commercial Marketing Director for North America for Riviera Travel River Cruises.
Riviera Travel River Cruises
Riviera Travel River Cruises is an international cruise operator currently planning significant fleet and geographic expansion.
The details
Robledo will work closely with global marketing, sales, and revenue teams to foster agency partnerships and increase trade presence. She is based in Fort Lauderdale, where she will direct the strategic efforts intended to support the company's upcoming portfolio growth.
Timeline
2027 marks the planned expansion into Southeast Asia.
2028 is the scheduled introduction of the Riviera Moment collection.
Travel Outlook
The move aligns with the broader cruise industry's standard of strengthening regional trade teams to capture shifting tourism demand. This recruitment mirrors the sector-wide trend of pivoting toward more localized marketing to support international fleet growth.
Travelers interested in the company's upcoming offerings should monitor the brand's North American trade partners for new package announcements. Increased marketing efforts are expected to lead to more visibility for the cruise line's new fleet and specialty collection launches.
The takeaway
The appointment of a seasoned industry veteran suggests a concerted effort by the firm to professionalize its North American operations. Prospective cruisers can anticipate a broader range of regional travel options as the company executes its multi-year expansion strategy.
What happens next
Riviera Travel River Cruises plans to launch a dedicated solo ship in the near future and will expand its operations into Southeast Asia by 2027.
Further reading
Learn more about the latest developments in the industry on the Cruises section.
More information
For more information on the company's offerings, visit the Riviera Travel River Cruises information portal.
Live Poll
Do you feel travel companies are successfully tailoring their marketing to North American travelers?
