Car Buyers Global Survey Reveals Digital And AI Shifts
A new Bain & Company survey highlights how digital tools and AI are reshaping the modern vehicle purchasing experience worldwide.
Updated on Oct. 27, 2026 in Buying/Selling
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A global survey from Bain & Company of over 12,000 car buyers finds that digital tools and AI are fundamentally changing how people research and purchase vehicles. While most buyers still finalize their purchases in person, the initial phase of the vehicle search is now overwhelmingly driven by online engagement.
Why it matters
The findings underscore a significant shift in consumer behavior, where digital literacy and AI tools play a crucial role in decision-making. Automotive manufacturers and dealerships must adapt to this hybrid model to meet the expectations of modern consumers who demand seamless transitions between online research and physical showrooms.
Sixty-eight percent of US buyers and 62% of European buyers prioritize price when selecting a vehicle. Additionally, test-driving battery electric vehicles makes consumers up to 2.2 times more likely to purchase one.
The players
Bain & Company
This is a global management consulting firm that provides strategic research and data-driven insights to help corporations navigate complex market transitions.
The details
More than 80% of buyers now utilize both digital and physical channels, with over 60% of searches beginning online. Despite the digital shift, nine out of 10 consumers still complete their final vehicle transaction at a physical dealership.
Timeline
The automotive industry is projected to undergo significant technological changes over the next decade.
Roadmap
This trend marks an evolution in the automotive industry, as companies increasingly adopt strategies that mirror the historical rise of omnichannel retail. Manufacturers are now aligning their business models to accommodate a tech-savvy consumer base that expects digital transparency before visiting a dealership.
Prospective buyers can expect to leverage more AI comparison tools, potentially shortening the time spent navigating dealership inventory. If you are considering a battery electric vehicle, scheduling a test-drive remains the most effective way to validate your purchase decision.
The takeaway
Consumers should prioritize using digital platforms and AI tools to narrow down choices before visiting a dealership to maximize time efficiency. Engaging in a test-drive is highly recommended to bridge the gap between online research and personal preference, especially for new technologies.
Further reading
Learn more about the latest trends in the industry by visiting the Buying/Selling section.
Source note: This article includes information reported by Consultancy-me.
Live Poll
Do you trust using AI-powered tools to help you get the best deal when buying a car?
