Bay Rider Adds Black Label Marine Group Dealer
The Wilson, North Carolina boat builder has added Black Label Marine Group to its dealer network, which will carry Bay Rider boats at four Florida locations.
Updated on Nov. 9, 2026 in Motorcycles
Bay Rider, a 50-year-old independent boat builder, has added Black Label Marine Group to its dealer network. Black Label Marine Group will carry the Bay Rider brand across its four Florida locations.
Why it matters
The addition expands Bay Rider's dealer presence in Florida, where Black Label Marine Group operates stores in Pinellas Park, Ocala, Punta Gorda and Fort Myers. Bay Rider owner Bob Brunson said the company is looking to grow its dealer network with the right partners.
Bay Rider produces 12 bay boat, skiff, and center console models measuring 18 to 26 feet from a 52,000 square-foot facility in Wilson, North Carolina. Black Label Marine Group will carry the brand at four Florida locations, and the announcement does not disclose sales volume or pricing.
The players
Bay Rider
Bay Rider is a 50-year-old independent boat builder that produces bay boats, skiffs and center consoles in Wilson, North Carolina.
Black Label Marine Group
Black Label Marine Group is a Florida boat dealership with locations in Pinellas Park, Ocala, Punta Gorda and Fort Myers.
Bob Brunson
Bob Brunson is the owner of Bay Rider, the independent boat builder based in Wilson, North Carolina.
The details
Bay Rider added Black Label Marine Group to its dealer network, with the partnership covering four Florida locations in Pinellas Park, Ocala, Punta Gorda and Fort Myers. Both companies said they look forward to growing the partnership together.
Timeline
November 9, 2026: Bay Rider announced the addition of Black Label Marine Group to its dealer network.
Roadmap
No specific reference point is supplied in the extraction, so this section is left without a named trend. The story reports a single dealer addition by an independent boat builder without tying it to a broader documented shift.
Florida boat buyers in Pinellas Park, Ocala, Punta Gorda and Fort Myers can now find Bay Rider models at Black Label Marine Group. Shoppers should confirm specific model availability and pricing directly with the dealership.
The takeaway
Bay Rider's dealer expansion gives Florida buyers a closer local option for its 18 to 26 foot models. Buyers interested in specific boats should contact Black Label Marine Group directly about current inventory.
Further reading
Explore more on Motorcycles for additional context on how dealer networks shape regional boat and vehicle sales.
Source note: This article includes information reported by Trade Only Today.
