Primo Cigars Opened in Greeley on September 12
Owners Welby and Michelle De Leon launched the new retail shop at 1308 10th Ave.
Updated on Sept. 28, 2026 in Openings & Closings
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Welby and Michelle De Leon officially opened Primo Cigars on September 12, 2026, in Greeley. The shop provides local access to a variety of premium tobacco products in a dedicated retail space.
Why it matters
The owners launched the business to create a shared venture while addressing a perceived lack of local retailers offering premium cigars and walk-in humidor facilities.
The shop currently carries over 150 varieties of premium cigars and maintains a walk-in humidor stocked with more than 1,000 units. The store operates Tuesday through Saturday from noon to 6 p.m.
The players
Welby De Leon
He is the co-owner of Primo Cigars and currently operates De Leon Heating and Air.
Michelle De Leon
She is the co-owner of Primo Cigars who launched the business alongside her husband.
The details
Owners spent months securing the 1308 10th Ave location, managing building renovations, and obtaining the necessary tobacco sales licenses. The facility features a custom walk-in humidor equipped with Spanish Cedar shelving.
Timeline
Primo Cigars opened its doors on September 12, 2026.
Market Landscape
The opening of Primo Cigars reflects the broader trend of independent retailers entering specialized niches in mid-sized cities. This move positions the shop to capture local market share where premium tobacco options were previously unavailable to consumers.
Local shoppers gain immediate access to over 150 varieties of premium cigars within the Greeley city limits. Residents may visit the 1308 10th Ave location during standard operating hours from Tuesday through Saturday.
The takeaway
The addition of a walk-in humidor provides a specialized storage option for cigar enthusiasts looking for humidity-controlled environments. Future expansion plans may include a dedicated smoking lounge to further enhance the customer experience.
Further reading
Learn more about new businesses in the area by visiting the Greeley Openings & Closings section.
More information
View store updates and product availability on the Primo Cigars website.
Source note: This article includes information reported by Greeley Tribune.
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